Google products Essay Example for Free

Google products EssayIn 2011, 96% of Googles r veritable(a)ue was derived from its advertize programs.116 For the 2006 fiscal year, the company reported $10.492 trillion in total advertising revenues and only $112 million in licensing and other revenues.117 Google has implemented various innovations in the online advertising market that armed serve welled make it one of the biggest brokers in the market. Using technology from the company DoubleClick, Google can determine user interests and target advertisements so they are relevant to their context and the user that is viewing them. 118119 Google Analytics allows web post owners to track where and how bulk use their website, for example by examining click rates for all the links on a page.120 Google advertisements can be placed on third-party websites in a two-part program. Googles AdWords allows advertisers to display their advertisements in the Google content network, through either a cost-per-click or cost-per-view schem e. The sister help, Google AdSense, allows website owners to display these advertisements on their website, and earn money every time ads are clicked.121One of the disadvantages and criticisms of this program is Googles inability to combat click fraud, when a person or automated script clicks on advertisements without being interested in the product, which causes that advertiser to pay money to Google unduly. Industry reports in 2006 claim that approximately 14 to 20 percent of clicks were in fact fraudulent or invalid.122 Furthermore, there has been tilt over Googles face within a face, where a secondary face box enables the user to find what they are looking for within a concomitant website. It was soon reported that when performing a search within a search for a specific company, advertisements from competing and rival companies often showed up along with those results, draft copy users away from the site they were originally searching.123Another complaint against Googles advertising is its censorship ofadvertisers, though many cases concern compliance with the Digital Millennium Copyright Act. For example, in February 2003, Google stopped showing the advertisements of Oceana, a non-profit organization protesting a major cruise ships sewage treatment practices. Google cited its editorial policy at the time, stating Google does not accept advertising if the ad or site advocates against other individuals, groups, or organizations.124 The policy was later changed.125 In June 2008, Google reached an advertising agreement with Yahoo, which would have allowed Yahoo to feature Google advertisements on its web pages. The alliance between the two companies was never completely realized due to antitrust concerns by the U.S. Department of Justice. As a result, Google pulled out of the look at in November 2008.126127In an attempt to advertise its own products, Google launched a website called Demo Slam, developed to demonstrate technology demos of Google Produc ts.128 Each week, two teams compete at pose Googles technology into new contexts. Search Engine Journal said Demo Slam is a place where creative and tech-savvy people can create videos to help the rest of the world understand all the newest and greatest technology out there.129 Search engineMain article Google SearchOn February 14, 2012, Google updated its homepage with a meek twist. There are no red lines above the options in the black bar, and there is a tab space before the +You. The sign-in button has also changed, it is no longer in the black bar, instead under it as a button.Google Search, a web search engine, is the companys most popular service. According to market enquiry published by comScore in November 2009, Google is the dominant search engine in the United States market, with a market share of 65.6%.130 Google indexes billions131 of web pages, so that users can search for the information they desire, through the use of keywords and operators.Despite its popularity, i t has received criticism from a number oforganizations. In 2003, The New York Times complained about Googles indexing, claiming that Googles caching of content on its site infringed its copyright for the content.132 In this case, the United States District Court of Nevada ruled in favor of Google in Field v. Google and Parker v. Google.133134 Furthermore, the publication 2600 The Hacker Quarterly has compiled a disposition of words that the web giants new instant search feature will not search.135 Google Watch has also criticized Googles PageRank algorithms, saying that they discriminate against new websites and favor realised sites,136 and has made allegations about connections between Google and the NSA and the CIA.137Despite criticism, the basic search engine has spread to specific serve as well, including an image search engine, the Google News search site, Google Maps, and more. In early 2006, the company launched Google Video, which allowed users to upload, search, and watc h videos from the Internet.138 In 2009, however, uploads to Google Video were discontinued so that Google could focus more on the search aspect of the service.139 The company even developed Google Desktop, a desktop search application used to search for files local to ones computer (discontinued in 2011). Googles most recent development in search is its partnership with the United States Patent and Trademark Office to create Google Patents, which enables free access to information about patents and trademarks.One of the more controversial search services Google hosts is Google Books. The company began scanning books and uploading limited previews, and full books where allowed, into its new book search engine. The Authors Guild, a group that represents 8,000 U.S. authors, filed a class action suit in a New York City federal court against Google in 2005 over this new service. Google replied that it is in compliance with all existing and historical applications of copyright laws regard ing books.140 Google eventually reached a revised settlement in 2009 to limit its scans to books from the U.S., the UK, Australia and Canada.141 Furthermore, the Paris Civil Court ruled against Google in late 2009, asking it to remove the works of La Martinire (ditions du Seuil) from its database.142 In competition with Amazon.com, Google plans to sell digital versions of new books.143On July 21, 2010, in response to newcomer Bing, Google updated its image search to display a streaming successiveness of thumbnails that enlarge when pointed at. Though web searches still appear in a batch per page format, on July 23, 2010, dictionary definitions for certain English words began visual aspect above the linked results for web searches.144 Googles algorithm was changed in March 2011, giving more weight to high-quality content145 possibly by the use of n-grams to remove spun content.146Productivity toolsIn addition to its standard web search services, Google has released over the years a number of online productiveness tools. Gmail, a free webmail service provided by Google, was launched as an invitation-only genus Beta program on April 1, 2004,147 and became available to the general public on February 7, 2007.148 The service was upgraded from beta status on July 7, 2009,149 at which time it had 146 million users monthly.150 The service would be the first online email service with one gigabyte of storage, and the first to keep emails from the same conversation together in one thread, similar to an Internet forum.147 The service currently offers over 7600 MB of free storage with additional storage ranging from 20 GB to 16 TB available for US$0.25 per 1 GB per year.151Furthermore, software developers know Gmail for its pioneering use of AJAX, a programming technique that allows web pages to be interactive without refreshing the browser.152 One criticism of Gmail has been the potential for data disclosure, a risk associated with many online web applications. Steve Bal lmer (Microsofts CEO),153 Liz Figueroa,154 Mark Rasch,155 and the editors of Google Watch156 believe the processing of email message content goes beyond proper use, but Google claims that mail sent to or from Gmail is never read by a human being beyond the account holder, and is only used to improve relevance of advertisements.157Google Docs, another part of Googles productivity suite, allows users to create, edit, and collaborate on documents in an online environment, not dissimilar to Microsoft Word. The service was originally called Writely, but was obtained by Google on March 9, 2006, where it was released as an invitation-only preview.158 On June 6 afterwards the acquisition, Googlecreated an experimental spreadsheet editing program,159 which would be combined with Google Docs on October 10.160 A program to edit presentations would complete the set on September 17, 2007,161 before all ternion services were taken out of beta along with Gmail, Google Calendar and all products f rom the Google Apps Suite on July 7, 2009.149 Enterprise productsGoogles search applianceGoogles search appliance at the 2008 RSA ConferenceGoogle entered the enterprise market in February 2002 with the launch of its Google Search Appliance, targeted toward providing search technology for larger organizations.26 Google launched the Mini three years later, which was targeted at smaller organizations. tardily in 2006, Google began to sell Custom Search Business Edition, providing customers with an advertising-free window into Google.coms index. The service was renamed Google Site Search in 2008.162Google Apps is another primary Google enterprise service offering. The service allows organizations to bring Googles web application offerings, such as Gmail and Google Docs, into its own domain. The service is available in several editions a basic free edition (formerly know as Google Apps Standard edition), Google Apps for Business, Google Apps for Education, and Google Apps for Governmen t. Special editions include extras such as more disk space, API access, a service level agreement (SLA), premium support, and additional apps. In the same year Google Apps was launched, Google acquired Postini163 and proceeded to integrate the companys security technologies into Google Apps164 under the name Google Postini Services.165Additional Google enterprise offerings include geospatial solutions (e.g., Google Earth and Google Maps) security and archival solutions (e.g., Postini) and Chromebooks for business and education (i.e., personalised computing run on browser-centric operating systems).