Shan ss Assignment Example | Topics and Well Written Essays - 750 words

Shan ss - Assignment Example However, the new CC outlet would eliminate distance barriers and provide the Sun Valley residents, including large number of teenagers and young adults, with the opportunity to purchase liquor so frequently. The organisation also plans to distribute high-strength alcopops and cigarettes. In addition, the CC will sell legal party pills which evidently cause issues including delusions, hallucinations, paranoia, and suicidal tendency. Although such products are easy to sell, they can have an adverse impact on people’s health. Studies indicate that alcohol and substance abuse are the root causes of social problems like violence, sexual assaults, and gang crimes. Statistical data indicate that nearly 40% of the patients admitted to Accident and Emergency departments had consumed alcohol (drinkaware.co.uk, 2012). Furthermore, the firm’s new outlet will be near to the proposed new Sun Valley primary and high schools. Hence, school students are likely to buy and consume liquor and other intoxicants. Probably, such a situation would negatively influence the school’s academic environment and ultimately students’ future. The proposed business project has also a range of consequences on the environment. The case scenario reflects that several mature trees and an acre of uncovenanted native bush have to be cut in order to find place for the new car park under this proposal. Although the law does not prevent the company from doing so, this deforestation activity can have severe impacts on the environment. As Brown & Pearce (1994, pp.2-5) point out, deforestation evidently leads to the loss of biodiversity. In addition, deforestation may significantly alter the region’s weather distribution pattern which in turn would contribute to a decline in Sun Valley’s agricultural production. The place where CC plans to open its subsidiary is home to several species of

Lowering Drinking Age Essay Example for Free

Lowering Drinking Age Essay In the United States government, there are many politicians that have to make difficult decisions that affect its citizens in their everyday lives. One frequently asked question by the people in America today is why does the government believe 21 is the proper age to legally allow drinking of alcoholic beverages. Over 200 countries in the world do not have a legal drinking age. Many say if you are tall enough to stand at a bar, you are old enough to get a drink. In America, would lowering the drinking age to 18 decrease or increase the number of college students binge drinking? What if we gave our youth the proper education about alcohol? Then, if they did decide to drink, could they act as responsible adults having that knowledge? Another question frequently asked is would lowering the drinking age to 18, increase or decrease highway fatalities? We as a nation have tried prohibition twice trying to control irresponsible drinking problems in the past. So, should we take a risk and try to come up with a plan to lower the drinking age to 18? Or, alternatively, should we keep the legal drinking age at 21? When a person turns 18 years old in America, they are considered an adult in society. They now have the responsibility to fight in wars, to vote, to serve on a jury, to legally get married and so forth. A person who is 18 can do all these things. So, why is it that they do not have to right to choose if they want to drink a bottle of beer or a glass of wine? Do you really think drinking a beer is an act of greater responsibility and maturity than voting or going to war for your country? I feel that the youth in our nation is not getting the proper education on the facts behind alcohol. Thus, when a person does decide to drink, they do so irresponsibly. Most people who drink irresponsibly find themselves moving like zombies once intoxicated. One approach to this issue is requiring an individual who is 18 years old to attend an alcohol education class. This would be similar to the requirements for getting your drivers license. In the alcohol education class, they would teach you facts, have group meetings with people who have been alcoholics in the past (AA meetings), conduct tests throughout the course and a final at the end to ensure a thorough understanding of drinking responsibly and the consequences of not doing so. When completed, the person would receive a license allowing he or she to go into liquor stores, pubs, bars, etc. to purchase alcohol products that they want. However, if they choose to violate the license in any way, it will be taken away. If you are the kind of person who does not like to drink alcohol, good news! You do not have to take the class if you do not want. I do think this class would be good in helping our youth understand the harmful affects that alcohol can have on our bodies and how dangerous it can really be if you are not responsible with it. As students go to college, studies have shown that more and more students are â€Å"binge drinkers† today than ever before. A binge drinker is someone who consumes five or more alcoholic drinks in a given sitting. Dr. John McCardells is the founder of a group called the Amethyst initiative. They have a theory that by lowering the drinking age it will actually reduce the number of binge drinking on college campuses throughout the United States. Over 100 of our nations top colleges such as Duke, Ohio State, Dartmouth are all calling on lawmakers to consider lowering the drinking age to 18. This debate has been going on for quite some time now. Lets stop scratching our heads and come up with an approach to this situation. There have been deaths in the past when an underage person drank too much and died because his or her friends did not want to call the cops because they knew they would have been in trouble. A similar incident as this happened to a student named Gordy Bailey. Gordy was a freshman at Boulder College in Colorado. Boulder is a school known for its party scene. He planned to join a fraternity called Sigma Chi and in order to do so, he had to drink ten gallons of hard liquor or wine. They are not sure how much Gordy actually drank that night but estimated that he had 15 to 20 shots in under a half hour. After they were done drinking, they went back to the fraternity house and by the time they got there Gordy was to the point that he could not even walk. His fraternity friends did not dare to call the police in order to get help and risk getting in trouble for underage drinking. Unfortunately, the decision that they made was not the right one. They called the police the next morning but it was too late. Gordy Bailey died that night from alcohol poisoning. Had the drinking age been 18, Gordy’s fraternity friends could have called the police to get him medical attention. There are many situations that occur every year which are very similar to Gordy Bailey’s story. However, many do not think we should take a different approach to this problem. Mark Beckner, the Chief of Police in Boulder, Colorado, is one of the few Chief of Police in America who agrees with Dr. John McCardells theory and supports lowering the drinking age. In an interview with 60 Minutes he said, â€Å"We can’t enforce something that unenforceable and all we are doing is doing is pushing drinking more and more underground, essentially making it very dangerous. † People need to learn that prohibition does not work, we should know this already from the past already. Let us not let history repeat itself yet again. † A person’s life is no less precious off the road than it is on the road. There is an organization called MADD, which stands for Mothers Against Drunk Driving. MADD is an organization that opposes the idea of lowering the drinking age. One of the biggest issues they have regarding lowering the drinking age is highway fatalities that involve a drunk driver. The National Highway Traffic Safety Administration (NHTSA) defines a fatal crash as alcohol-related if a driver had a estimated blood alcohol level of 0. 01 or above. Alcohol-related traffic fatalities, better known as drunken driving fatalities, were the key factors behind the National Minimum Drinking Age Act of 1984. Yes, over the years, statistics have shown that the number of alcohol-related fatalities have decreased and this is true for all ages, not just people who are under 21. Statistics show that approximately 1,000 people from the ages 18 to 24 die a year from alcohol-related accidents. However, the numbers are very similar with people who are dying behind closed doors. I believe the drinking age should be lowered to 18 because if someone can go to war and die for his or her country, he or she should be able to have the right to choose if he or she wants a beer or a glass of wine. Based on facts, the current prohibition laws are not working. We need to come up with an alternative approach. We have tried prohibition in the past and learned very quickly that it was not very productive. Let us learn from our mistakes and put an end to pushing our youth to drink further and further underground. In other countries, alcohol is not seen as a poison, there is little or no social pressure to drink, and irresponsible drinking is never tolerated. Parents and other family members teach their kids at home how to drink in a responsible manner. Since the 21 year old drinking law is not working, maybe we could approach this situation as people would in a different country.

Cold War Essay -- essays research papers

What was the Cold War and what events caused it? Cold War is the term used to describe the intense rivalry that developed after World War II between groups of Communist and non-Communist nations. On one side were the Union of Soviet Socialist Republics (U.S.S.R.) and its communist allies that referred to as the Eastern bloc. On the other side were the United Staes and its democratic allies, usually referred to as the Western bloc. Cold War was characterized by mutual distrust, suspicion, and misunderstandings by both the United States and the Soviet Union, and their allies. The United States accused the Soviet Union of seeking to expand Communism throughout the world. The Soviets charged the United States with practicing imperialism and with attempting to stop revolutionary activity in other countries. Each bloc’s vision of the world also contributed to East-West tension. The United States wanted a world of independent nations based on democratic principles. The Soviet Union attempted to control areas it considered vital to its national interest, including much of Eastern Europe.   Ã‚  Ã‚  Ã‚  Ã‚  The Yalta Conference is often cited as the beginning of the Cold War. During the seven days of February 4 – 11, 1945, the Big Three – Franklin Roosevelt, Winston Churchill, and Josef Stalin – met in Crimea at the Lavidia Palace on the Black Sea. The main purpose of Yalta was the re-establishement of the nationas conquered and destroyed Germany. Poland was given back it...

China Essay

Given that the situation is in the context of the Han and T’ang periods in China, I expect for the musician to be in jeweled crowns with little jingling bells dangling from the edges. The musician might wear something like a court dress, which was the clothing worn during performance in sacrificial ceremonies. This clothing would have characteristics such as square sleeves, sloping necklines, red clothes, red shoes and a cicada-like hat. She would wear make-up as women in these periods wear make-up and even use little-make up boxes that carried their mirror, rouge, and lipstick. The musician is aesthetically pleasing, her eyebrows well plucked and designed, complimenting her face together with her make-up. Also, in the T’ang period, the female empress Wu Zhao was very much influential so I expect for the musician to be highly confident as women were empowered in that period. From the text, I think that Chou Yu is a strong man of authority. He is strict. He stands up straight and makes minimal movement but is very keen on the music the musician plays. According to research, Zhou Yu, or Chou Yu, was an important general during the Later Han period of the warlords Sun Ce and Sun Quan. He occupied the post of Leader of the court and later became governor of Jiangxa. He was aimed for development in China. He wanted an independent empire in southern China. As a woman, I think that Chou Yu’s strong personality and authoritative stature makes him a very desirable person. Being with someone who has so much power somehow makes you feel that you too, have that much power. The musician touching every wrong note now and then to get Chou Yu’s attention describes not only the characters themselves, but also, it describes well the dramatic situation between the two characters. The musician, although human and prone to error, committed errors by playing wrong notes every now and then. She was trying to gain Chao Yu’s attention. Maybe she was curious about Chao Yu or Chao Yu’s reaction to an error. Or more so, she wanted Chao Yu’s attention because she found her desirable. Knowing that Chao Yu is a man of authority, therefore being strict and keen on details, she thought of something that would very much gain Chao Yu’s attention, an error. During the T’ang period, concepts of women’s social rights and social status were perceived with a liberal-mind, although this was reserved only for urban women of elite status. In this period, also, men enjoyed the presence of assertive and active women. This only shows that her actions intending to get Chao Yu’s attention would most probably be appreciated by Chao Yu, if interpreted the way she wanted it to be interpreted. In this period, the government tried to pass a law forcing women to wear hats and veils to promote decency but failed. Women were much empowered in this time, wearing caps and sometimes, even no hats at all. They wore men’s riding clothes and boots and tight-sleeved bodices.

John the Savage’s New World

Brave New World Essay In Brave New World, John the Savage willfully exiles himself from the reservation, where he was born and raised, in order to travel to the new world; because of his passion for learning and this twisted idea of becoming happy through his acceptance. Aloud Huxley has written a novel where the main character experiences a type of exile that is tragically unalienable while being beneficial.John's experiences in the world state were enriching; however, they were even more alienating and they ended up being so potent that it eventually pushed John to his early demise. John's exile was stimulating because of his discovery that truth and happiness are incompatible. He is faced with the idea that he will not be completely accepted by others because of how he is unlike anyone in the utopian society. His self-value was based on how others perceived him, his exile allowed him to see that his value should not be found in others.Upon their arrival to the World State, Bernard begins to parade John around to the other citizens in order to gain popularity. John recognizes the fact that the imaginary happiness that he has created for himself In he new world is fake, he decides that he â€Å"rather be unhappy than have the sort of false, lying happiness† that Bernard has from his newfound social status (Huxley 179). John becomes disturbed by the culture; he begins to accept the fact that these people only want to meet him because of how different he Is from them.John's exile was educational and allowed him to see veracity; however, his outcast was even more destructive to him because of how It shatters his beliefs, the way It Isolates him from the citizens in the world state, how he feels that he was contaminated by their society, and overall It distances himself even further from anyone from either of his two worlds. His newfound perspective altered the manner he Interpreted everything In Its entirety and unfortunately his transformation of viewpoin ts Is for the worse.In an argument with Mustache Mood, Mustache claims that John Is â€Å"claiming the right to be unhappy† and John responds by defiantly agreeing with him and saying that he Is In fact â€Å"claiming the right to be unhappy' (Huxley 240). John and Mustache have separate Ideas of what happiness Is. Mustache thinks â€Å"happiness Is a hard master – particularly other people's happiness† (Huxley 226). He chooses to pursue political power over scientific truth, Mustache genuinely believes In the system of the World State; he's not compromising his values, he's fighting for them.John, however, believes that happiness Is found with the Individual and he freely admits that he hates the way that this new collocation Is systematically run. Brave New World portrays a society that has been designed for Idealistic happiness and not the Individual. Everyone values their own entity over their happiness, as John the Savage's exile enlightens the audience; a nd the lack of Independence In Huxley evolve strikes a certain fear of this kind of society Into the reader. Huxley society Is one that Is constructed from standards that would not be deemed as moral In this day and age.John the Savage's New World By griffin recognizes the fact that the imaginary happiness that he has created for himself in people only want to meet him because of how different he is from them. John's more destructive to him because of how it shatters his beliefs, the way it isolates him society, and overall it distances himself even further from anyone from either of his two worlds. His newfound perspective altered the manner he interpreted everything n its entirety and unfortunately his transformation of viewpoints is for the worse.In an argument with Mustache Mood, Mustache claims that John is â€Å"claiming the right to be unhappy' and John responds by defiantly agreeing with him and saying that he is in fact â€Å"claiming the right to be unhappy' (Huxley 240) . John and Mustache have separate ideas of what happiness is. Mustache thinks â€Å"happiness is a hard master – particularly other people's happiness† (Huxley 226). He chooses to pursue political power over scientific truth, Mustache genuinely believes in the system of the World State; he's not compromising his values, he's fighting for them.John, however, believes that happiness is found with the individual and he freely admits that he hates the way that this new civilization is systematically run. Portrays a society that has been designed for idealistic happiness and not the individual. Everyone values their own entity over their happiness, as John the Savage's exile enlightens the audience; and the lack of independence in Huxley novel strikes a certain fear of this kind of society into the reader. Huxley society is one that is constructed from standards that would not be deemed as moral in this

Taking Multinational Corporate Codes of Conduct to the Next Level

Taking Multinational Corporate Codes of Conduct to the Next Level Free Online Research Papers Analysis of Essay in honor of Oscar Schachter: Taking Multinational Corporate Codes of Conduct to the Next Level† By: Sean D. Murphy The article Essay in honor of Oscar Schachter: Taking Multinational Corporate Codes of Conduct to the Next Level by Sean Murphy begins with an intricate analogy of the successes and influences of Oscar Schachter in the evolution of transnational law and how his expertise and prescience in Space Law, captures many issues that are at stake in our evolving international society. The author contrasts Schachter’s prescience of â€Å"the decline of the nation-state and the continuing emergence of new structures and norms to regulate transnational activities† in the field of space law, with the emerging legal concept of Multi-national Corporations (MNC) and their place within our international society. The article sheds light more specifically to codes of conducts that aim to constrain socially undesirable behaviour of MNC’s and how their role needs dire help from governments in the development and implementation of these codes from a humanistic perspective, whereby the focus would remain solely on helping corporation empower their autonomy with certain bounds of justice, fairness and equity. To understand this better Sean Murphy starts by first acquainting the reader with the various codes of conduct that have developed over the past 30 years and demonstrates how their voluntary basis of adoption and implementation has started to give signs of long-term failure. He then continues by suggesting new approaches of thinking about these codes and how these methods might aid in rending these codes more effective. As the realist conception of the nation state as an absolute sovereign entity declines, the author admits that codes of conduct relating to labour, the environment and human rights issues, thus codes of public welfare, are needed to prevent harm that might result in MNC’s operations. He believes that MNC’s are governed by economical goals and are mostly concerned with profit maximization and may not take into their profit maximizing equation the welfare of the environment nor individuals, which might even sometimes stand in the way to this goal. Corporations are thus more attracted to codes of socially desirable behaviour that are self-applied and have minimum government interference so as to be able to navigate freely in their operations with almost no restrictions. The codes that are normally called upon by MNC’s are usually very general in scope and have almost no legal repercussions if they are not adhered to. Sean Murphy does acknowledge that MNC’s do create benefits such as enhanced wealth in certain countries and job creations, but he quickly gets back to his main argument, that he so diplomatically pursues, that MNC’s are rather opportunistic in their functioning and that they seek the best interest of the almighty dollar first and foremost and do sometimes take advantage of weak legal structures and low environmental and labour standards; â€Å"while MNC’s have emerged and thrived from the establishment of strong developed-state economies that are based on democracy, the rule of law, and independent judiciaries, some MNC’s take advantage of the absences of such conditions in developing countries†. Selected codes of conducts and their criticism: The author defines codes of conduct objectives as â€Å"to prevent harm or mistreatment of persons or things caused by MNC operations†. They are created to implement social progress that could have a symbiotic relationship with the economical goals of corporations. He names various attempts to create guidelines for MNC’s to obey by (see below) and details the objectives of each of them, but concludes after explaining their goals and functions that none the principles and drafts were able to work in a successful fashion. Although they do serve as a positive stepping stone to a better social behaviour on the part of MNC’s there is still a huge lack of implementation and legal repercussions that remains to be addressed and without them the effectiveness of such efforts is bound to fail. As a result, Murphy suggest that what is needed to work must be met in between strict state law regulations and voluntary based codes of conduct in order to have functional MNC c odes of conduct. UN Draft Code of Conduct for Transnational Corporations: Developed in 1972, by the UN Economic and Social Council (ECOSOC) it compromised 4 parts: 1) activities of MNC’s 2) Treatment of MNC’s 3) Intergovernmental corporations 4) implementations of the codes. The code never had the chance to see light, as there was a strong resistance from developing countries as to it being a form of ‘economic neo-colonization’ and thus only served as a blueprint for the codes to come. 1977 ILO Tripartite Declaration of Principles: Developed by the International Labour Organization to promote codes of conduct that would â€Å"promote equal opportunity, security, and collective bargaining in employment, and policies that preclude arbitrary dismissal, strike-breaking, and other unfair practices†. Its efficiency is rather debated because of its lack of institutional support. 2003 UN Sub-Commission on Human Rights Code on TNC’s: Its main goal is to provide Corporations with codes of conduct that would provide a socially responsible behaviour. This code of conduct tries to be more strict by projecting codes as more of an obligation upon MNC’s but as the previous one’s fails to do so because of its lack of legal repercussions. OECD Guidelines for MNE’s: Developed for a smaller number of countries (OECD countries) and serves as guidelines for MNE’s socially responsible conduct, including taxation, financing and information disclosure. The OECD guidelines are considered one of the more successful codes of conduct up to date, and such success is often attributed to the similarity of values and of historic and traditional affinity of all the OECD countries. The 1999 UN Global Compact: Draw upon previous drafts of codes of conduct to â€Å"stimulate change and to promote good corporate citizenship and encourage innovative solutions and partnerships†. It is voluntary based and is criticized for its lack of legal repercussions and as such corporations may use it simply as to glorify their tainted image in the eyes of civil society. Codes developed within private sector: The author gives the Environmental management system (EMS) and International Organisation for standardisation (ISO) as non-governmental based institutions that help in promoting more socially responsible behaviour. It does not have specific standards that must be met by MNC’s but rather postulates weak guidelines that would be beneficial for MNC’s to follow to be more environmentally friendly. Codes focused on certain industries: Companies that have huge impacts on societies in which they operate, such as the oil industry, have developed a set of codes to obey by. Having the power to influence the well-being around them, oil companies are constantly under the scrutnious eye of civil society and must thus be extremely careful of their actions in pursuing their goals. In December 2000, the Voluntary Principles on Security and Human Rights were created by governments and certain extractive and energy sectors. New Approaches: Sean Murphy suggests in his article a series of broad guidelines that should be implemented by governments as to help attain a more positive goal in socially responsible behaviour by MNC’s. Instead of giving recommendations to MNC’s directly he calls upon the governments to give MNC’s more incentive to apply and adhere to codes of conducts that already exist. Murphy explains that a strict ‘big brother’ model of implementing rules would not work thus a more subtle way, still voluntary on the MNC’s part, must come into play. The scheme he suggest to governments is to give incentives to MNC’s to first and foremost join the various codes of conducts. Suggestions to do so entails: getting stakeholders together to have more say in particular problems, Setting a code for codes to provide a quality control template that would reduce the likelihood of sham MNC codes, leniency form regulators and favourable treatment to MNC’s that do joi n and adhere to codes, Leniency in Criminal Prosecution and to civil claims that tries to give lesser punishment to MNC’s that join socially responsible codes of conduct even if violation occurs and government procurement and financing to MNC’s that join and adhere to codes of conduct. The author also suggest subtle changes, that would need to be strictly promoted by governments, to the MNC’s functioning to facilitate the adherence to the codes of conduct: 1) to promote transparency as to inform shareholders and help them make more socially responsible decisions 2) Promote truth in advertising , thus once again making it easier for civil society and shareholders to make more socially responsible choices 3) promoting oversight processes such as internal or external monitoring, verification, audits, or certification. The author addresses issues that are of pressing matter in our present society. We can see that there is more and more concern for the unethical behaviour of corporation through street protests and even the rise of infrastructures that pertain solely to promote corporate social responsibility. Murphy’s article was very clear in explaining as to why governments must take a greater role in promoting socially responsible codes of conduct. His explanation and suggestions on how one might go about to create change to better the present condition of MNC behaviour were on the other hand a bit more generalist in scope but it seems like it might just be inevitable to have broad guidelines as the next stepping stone towards a more socially responsible MNC. Research Papers on Taking Multinational Corporate Codes of Conduct to the Next Level19 Century Society: A Deeply Divided EraAnalysis Of A Cosmetics AdvertisementPETSTEL analysis of IndiaOpen Architechture a white paperBionic Assembly System: A New Concept of SelfDefinition of Export QuotasComparison: Letter from Birmingham and CritoInfluences of Socio-Economic Status of Married MalesThe Project Managment Office SystemBringing Democracy to Africa

Individual Development Plan. Understanding your strengths and weaknesses and the decisions or actions you need to make to better yourselves.

Individual Development Plan. Understanding your strengths and weaknesses and the decisions or actions you need to make to better yourselves. Individual Development PlanLife is a never-ending learning experience. One of the most important lessons we can ever learn from comes from within. As we go through life, it is essential that we learn who we are, and have the ability to recognize and grow from our own personal strengths and weaknesses. Knowing what we are good at and what we are weak in is the only way we can truly grow as individuals. This knowledge helps us to accomplish the goals we set for ourselves in life. Through taking these personal inventory tests of my strengths and weaknesses, I have determined what I need to do not only to better understand who I am, but how to improve my life.All my life, I've been known to be serious, dutiful, and reserved. My parents instilled a great deal of order and structure upon us so that if they happen to not be around we would know what to do.ThinkingComing from a family of four girls, me being the 2nd to the oldest, I had to be a good role model for my other sisters. While my parents worked, my older sister and I were responsible to watch the younger sisters, do choirs and then homework. Coming home from school, I always made sure that all these things expected of me is accomplished before I go out to play.We used to live in a big apartment complex with maybe 150 units so there were many kids around the neighborhood to play with. Our most favorite activity is to ride our bikes around the complex, racing at times, but most of the time just riding, talking and joking around. I was always a little older than most of the kids, but they loved hanging around with me because I...

Best Foot Forward

Best Foot Forward Best Foot Forward Best Foot Forward By Simon Kewin Someone who puts their best foot forward must, logically, have three or more feet. Although this is a very common phrase (the title of a 1943 Lucille Ball film, for example) it is, at least for humans, grammatically incorrect. Best is the superlative form of the adjective good and superlatives are used to refer to one item from a group of three or more. The comparative form of the adjective better in the case of good should be used to refer to one item from two. So, the phrase should be better foot forward if talking about a biped. Only a creature with three or more feet a centipede for example could actually put its best foot forward. The general point applies to all comparative and superlative adjectives. You cant be the fastest runner in a race of two, for example, only the faster. Here are some examples of this usage around the web: There are hopeful signs. On Wednesday he conceded he couldnt get the economy going again simply by blaming the Democrats, up to now his favorite response to the recession. And he said yesterday that he would run on my whole record, suggesting that he may put his best foot forward instead of merely stepping on his opponents. NY Times The Bears arrived in St. Louis without their best pass rusher - Pernell McPhee stayed home with a knee injury - and yet they left with a convincing TKO of a potent Rams offense. LA Times Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Homograph ExamplesThe Writing ProcessThrew and Through

How I lead Essay Example | Topics and Well Written Essays - 500 words

How I lead - Essay Example In any complicated situation, I believe that directed actions and insightful discussion of the issue can lead to productive solution acceptable by all group members. If any conflict takes place in my family, I motivate others to share their opinions about solutions in order to develop a shared vision of the problem. Such strategy makes people collaborate and the problem disappears quickly. In this way, I develop my communication, team building and delegating skills. For instance, my father could not come to the common ground with my uncle and it caused many inconveniences for other family members. I had neutral relationships with my uncle, so I was able to communicate with him in friendly terms. I explained that even though my father seemed to be angry, he was not intended to do anything bad to my uncle. That talk with my uncle was productive because he changed his position and attitude towards my father. In this way, I took a decisive part in the solution of this conflict because I was the only person who managed to make my relatives listed to each other and compromise. I applied delegating skills to reach my main objective and resolve the conflict between the relatives. I apply the same strategy of a â€Å"peacemaker† in communication with my friends. In any critical situation I prefer to slow down everyone and discuss the emerging problem. I am a people-oriented leader; I stress the importance of relationships and friendly atmosphere most of all. In team work good and respectful relationships predetermine success. I have noticed that such personal qualities as selfishness or stubbornness lead to decreased effectives in anything people do together. If people do not wish to communicate or compromise, they usually fail to do anything together. In this respect, I am convinced that communication must be treated as the main factor in leading. Verbal communication is

Justifying Frances Demands during the Two World Wars Essay

Justifying Frances Demands during the Two World Wars - Essay Example Given her diminished state, France's demands in treaties following each of the two world wars in the 20th century is of no surprise. Thus, as this essay will argue, France's demands during World War I and World War II are essentially similar, and based on similar justifications - the fear of a German threat, worsened by the concern that her allies will not come to her aid, and the inevitable need to embark on economic reconstruction after the war - all of which shaped France's stance during post-war negotiations. In January 1919, the victorious powers after World War I, led by President Woodrow Wilson of the United States, Premier Georges Clemenceau of France, and Britain's Prime Minister Lloyd George began negotiations for what will later be known as the "Treaty of Versailles." The main goal of the treaty is, at the very least, to ensure the stability of the international system after the war (Treaty of Versailles, Article 1). ... Thus, what justifications did France have for such demands First, it is of no surprise that France, after both World War I and World War II will demand guarantees for its security justified by the fear of a possible German attack. In the case of World War I under the Treaty of Versailles, this fear is based on the fact that towards the end of the war, France is in no position to defend itself from an attack, be it Germany or another country because of the massive destruction left by the war rendering France defenceless. As Pitman Potter points out, "in case of a German attack, there can be no doubt of the reality that of the fear of such an attack on the part of the French" (1919: 666). In addition, with regard to the territorial arrangements along the Rhine, France's fear is justified because Rhine is a strategic location for France against a German invasion (Finch 1933: 727). However, what is unique about France's fear of Germany, at least after World War I is based on France's historical experience. As Potter notes, Though the need for French fear of a repeated German attack seem slight from this distance, the state of feeling in France - even in Government circles - is determined more by the facts of 1870-1914 than by the facts of 1918-1919. (Potter 1919: 665) Where during such time, France has experienced, and is still experiencing, a significant decline in its population compared to Germany. According to a census comparing French and German military manpower, the military manpower of the two countries began to display a steadily widening gap after 1870, despite the increasing rate of immigration in France such that by 1911, there existed a 3 million gap between the two countries in favour of France (Population Index 1946: 75).

Philo 115 Essay Example | Topics and Well Written Essays - 750 words

Philo 115 - Essay Example been playing dirty power politics in the White House, the man in the conversations responds by derogatorily attacking the Clintons and he says that the Clintons are Arkansas ad for that reason they are next to the Orkies. Question 3. The correct fallacy for this snippet is the fallacy of begging the question. This is because the conclusion that, weeks of patient investigation had revealed that gas leaked at Bhopal India with thousands of investigation is already presumed in the premise that something went wrong. (a) Small Sample fallacy: Paul Stiglich committed this fallacy by claiming that there was a necessary connection between the ceremony performed by the Red Indian and the heavy rain that fell shortly after the performance. This is because Stiglich did not have enough samples to make that conclusion; Stiglich’s conclusion is based on small sample ( one sample only). (b) Hasty Conclusion: Paul Stiglich committed this fallacy by drawing a general conclusion from a particular single case. By claiming that the Red Indian’s performance had a connection and actually caused the heavy rain that fell after the Indian’s performance, Stiglich made a hasty generalization because he did not have sufficient evidence to make such a general claim. (c) The Fallacy of Supressed Evidence : By claiming that the performance of the Red Indian cause the heavy rain that fell shortly after the Red-Indian’s performance, Paul Stiglich overlooking, suppressed, and omitting other important evidence on what causes the rain. This is because there is sufficient scientific evidence on what causes rain and how rain comes about. Stiglich omitted such evidence in making his conclusion that the Red Indian’s performance caused the rain. (d) The Fallacy of Superstition: Paul Stiglich’s claim that the Red-Indian’s performance cause the heavy rain that fell after the performance is clearly a superstitious claim. This is because there is no scientific proof that such a

Strategy Implementation for Coca-Cola Company Research Paper

Strategy Implementation for Coca-Cola Company - Research Paper Example However, Coca-Cola Company cannot take anything for granted and ignore competition from its main rival and other increasing localized competitions. The company makes use of its key resources in the most efficient and productive way, a situation that has enabled the company to serve its customers with exceptional quality and satisfaction. As a result, the company has constantly strived to maintain growth, perform excellently, and increase shareholders’ value through constant adoption of strategic management policies, which further should be implemented effectively. Strategy Implementation Coca-Cola’s strategic management has for a long time been facilitated through resource-based strategy. Through this strategy, the company perceives its success to lie largely through effective use of key resources such as brands, systems, capital, and people (Pearce and Robinson, 2009). The understanding of the company is that, by utilizing these resources, Coca-Cola has been able to cr eate competitive advantage and edge over its competitors. Strategic management at Coca-Cola Company remains one of the tenets the company has been able to navigate challenging environments and realize its objectives and vision. Such strategic decisions include initiating goals for fair returns on shareholders’ value and serving the community. At the same time, Coca-Cola Company has been able to realize its objectives through innovation and diversification of products to different markets around the world. Implementation of strategy in an organization is a multi-layered process that incorporates multiple strategic initiatives (Heracleous, 2003). In this way, no particular single method can be adopted to implement strategy and succeed successful. At the same time, strategy implementation in an organization should involve multi-disciplinary team guided by efficient management team. Organizational Design In order to implement a strategy more effectively, an organization cannot ig nore critical aspects of organizational structure, people, culture, and control systems (Hill and Jones, 2009). A successful strategy that has ability to achieve goals and objectives set has to integrate these aspects. For example, there has to be the right people in an organization to implement the strategy, from the management perspective and employee perspective (Hill and Jones, 2009). At the same time, a supportive culture has to be in place to facilitate strategy implementation, which has to provide the right environment for the success of the strategy. Moreover, critical structures must be present to support and enhance strategy implementation (Hill and Jones, 2009). Structures are particularly effective in coordinating and ensuring goals of the strategic process are realized. Lastly, efficient systems must be present to measure the progress and success of the strategy (Hitt, Ireland and Hoskisson, 2010). The people Coca-Cola Company has a mission, which facilitates the desire of the company to provide unique refreshment to the world thorough its diversified beverages, and at the same time to inspire moments of optimisms by promoting its brands and actions, and lastly, to create unique and exceptional value in the market all the time (Coca Cola, 2011). To achieve this exemplary position, Coca-Cola Compan

War and Peace international relations since 1914 Essay

War and Peace international relations since 1914 - Essay Example It was done so on 23rd July. The last part of July saw attack of Austria over Serbia. 28th July marked the day when Austria unleashed on Serbia. 31st July marked Germany’s attack on Russia on Eastern front. 3rd August marked attack of Germany on France. 4th August marked attack of Great Britain on Germany. Between 15th to 18th August, three major events took place. Russia took over parts of Prussia, and U.S.A reaffirmed its neutrality (Tuchman). The issues that came forth around the second and later stage of W.W.2 were pertinent to the post war settlements, say and influence and sharing of the spoils of war. Great Britain and U.S.A had soft corner for one another, Russia on other hand wanted maximum shares. It claimed those shares on account of the sacrifices and number of troops and other civilian casualties suffered by Russia. The case of Poland was another area of interest between these two. Russia wanted major say and influence in the affairs of European countries that had been unseated, while United States of America wanted to break the shackles and come out of the old custom of isolation. Great Britain on other side wanted to maintain its influence and presence through economic strengthening and importance of seas. The case of Germany and the influence maintaining was another area of conflict that came up in the later part of the Second World War (Keylor, 85). Iron Curtain was an important speech that is still remembe red as a hall mark of those days. The conflict gave rise to Cold war which lasted for over five decades after the end of Second World War. The relationship between these two groups had fragmented the continent of Europe into two distinct blocs. Both were drawn by the spirit of hatred, ill will, suspicion towards one another. Each aimed at outsmarting one another through military might and counter maneuvers. The Triple Entente was driven by historic relationship and strong ties. The central powers had come together

Business Plan Essay Example | Topics and Well Written Essays - 1250 words - 2

Business Plan - Essay Example It will be registered on the Business Bureau as a partnership business. I and my partner will be both managing partners. We will hire few employees that will be assigned to deliver forecasted volume of orders. Our express dry cleaning service will cater customers on various services related to dry cleaning such as laundry and garment alteration that will be delivered door-to-door using a business van. Door-to-door delivery can attract more clients to use our service because it is more convenient to them. In the long run, we can attract more customers and get higher volume of orders. Competitors on the business location are currently providing one-stop services, so we have seen a great potential. Employees are our number one targeted customers for this express dry cleaning service. As per observation, employees are always in a hurry – unfinished paper works or urgent meetings. Next to our list are employers and self-employed individuals like working Mom and Dad on the comfort o f their living room. This people might have too much on their plates that they cannot able to dry clean their clothes and garments all by themselves – hence, they need us who can deliver a quality service in an express way. In addition, our customers have two options for payments – cash on delivery or monthly billing. ... Instead of just using our services once, they most likely will consider making us their regular express dry cleaning service provider because of the payment convenience. Quality is king. We believe on that, and we will never compromise quality with quantity. As an express dry cleaning service provider, we will ensure that our delivery will be always on the time frame. We also plan to provide extra services for our customers who exceed a certain amount of kilos per dry cleaning. We will also offer discounts to customers who can refer their family, friends, office mates or neighbors to our dry cleaning establishment. Providing a quality services together with exciting freebies like the referral program can attract more customers to use our service. Our top rated service will yield repeat orders in higher volume, more referral, and customer patronage in the long run! We will stand strong with our goal to over deliver and give a guarantee to customer satisfaction. More so, our sales fore cast over the first year is ? 40,680 and we believe that it will increase in the next business years. Our projection of the net profit for the first year is good enough to continue operation, and we expect the same and much better projection in the coming years to come. The Reason to Open the Business in London As stated above, working individuals are in a hurry every single business day. Urban dwellers are working to thrive. People come and go from their homes to their respective offices or work places to perform various job assignments and 24/7 has become too short for them to do household chores like dry cleaning. There is a huge market potential for our express dry cleaning service, and our feasibility

War and Peace international relations since 1914 Essay

War and Peace international relations since 1914 - Essay Example It was done so on 23rd July. The last part of July saw attack of Austria over Serbia. 28th July marked the day when Austria unleashed on Serbia. 31st July marked Germany’s attack on Russia on Eastern front. 3rd August marked attack of Germany on France. 4th August marked attack of Great Britain on Germany. Between 15th to 18th August, three major events took place. Russia took over parts of Prussia, and U.S.A reaffirmed its neutrality (Tuchman). The issues that came forth around the second and later stage of W.W.2 were pertinent to the post war settlements, say and influence and sharing of the spoils of war. Great Britain and U.S.A had soft corner for one another, Russia on other hand wanted maximum shares. It claimed those shares on account of the sacrifices and number of troops and other civilian casualties suffered by Russia. The case of Poland was another area of interest between these two. Russia wanted major say and influence in the affairs of European countries that had been unseated, while United States of America wanted to break the shackles and come out of the old custom of isolation. Great Britain on other side wanted to maintain its influence and presence through economic strengthening and importance of seas. The case of Germany and the influence maintaining was another area of conflict that came up in the later part of the Second World War (Keylor, 85). Iron Curtain was an important speech that is still remembe red as a hall mark of those days. The conflict gave rise to Cold war which lasted for over five decades after the end of Second World War. The relationship between these two groups had fragmented the continent of Europe into two distinct blocs. Both were drawn by the spirit of hatred, ill will, suspicion towards one another. Each aimed at outsmarting one another through military might and counter maneuvers. The Triple Entente was driven by historic relationship and strong ties. The central powers had come together

Merger and Acquisition in China Coursework Example | Topics and Well Written Essays - 10000 words

Merger and Acquisition in China - Coursework Example This was undertaken in the form of a qualitative study as the author was obtaining subjective information relating to the failure of this merger/acquisition. This was undertaken in the form of primary research. The qualitative methods were also chosen as the information obtained was used to develop themes and form conclusions on the reasons behind the collapse of the DANONE and Wahaha Group deal (Cooper and Schindler 2003, Creswell 2003, Hair et al 2003, Saunders et al 2003) that will be useful for determining the advantages and disadvantages of establishing mergers and acquisitions in the Chinese market. The primary research with the head of Wahaha demonstrated the lack of openness or the no willingness to discuss this issue in great detail. The benefits derived by China from its merger and acquisitions activity with developed nations include increased development and economic activity. The benefits also include the acquisition of new technology, knowledge and skills, which would ha ve otherwise taken significantly longer to achieve, and for a relatively lower price. However, the main disadvantages are that of the lack of knowledge of mergers and acquisitions as they are mainly driven by the developed world. Mergers and acquisitions do occur in China regularly, but this is different to such activities with companies that are not Chinese. Table of Contents Table of Contents 4 1.0 Introduction 5 1.2 Significance of the study 10 1.3 Research objectives 11 1.5 Research model 12 2.1 Mergers and Acquisitions and the Stock Market 15 2.1.1 The merger and acquisition environment 16 2.2 Cross Border Mergers and Acquisitions 18 2.2.1 Cross Border problems faced by Chinese companies 20 2.2.2 Countermeasures faced by Chinese companies 22 2.4 Business Culture 26 2.5 Introduction to Case Study 27 3.0 Methodology 28 4.0 Results 33 4.1 Primary Research 33 4.2 Secondary Research 34 5.0 Discussion 49 6.0 Conclusion 56 6.1 Recommendations 59 6.2 Limitations 60 7.0 References 61 1.0 Introduction The open door policy initiated by Deng Xiaoping in China in1992 with the intention to push forward China's economic progress brought in considerable wealth in the form of Foreign Direct Investments (FDI) (Galbraith, 2000). This policy enabled institutional change (North 1990), which in turn created opportunities for investment into the Chinese economy. What was different about this policy was that it was a gradual change and not a sudden change as experienced in other developing countries, which led to bankruptcies and high costs (Campbell and Lindberg 1991). This policy also placed emphasis on foreign capital policy, the foreign exchange system, and it also offered promising conditions for foreign investors (Galbraith, 2000). This policy has since reaped dividends given that the main mode for FDI into the Chinese economy has been through foreign funded and joint venture companies. This has also reflected in figures which show that between 1990 and 1996, China managed to attract appr oximately $230 billion of foreign capital, with 20% of that amount coming from developing nations (Galbraith, 2000). However, the open door policy

History of Hospitality Essay Example for Free

History of Hospitality Essay Hospitality is the extension of home like services to persons other than of one’s household or immediate relative. Hospitality involves treating strangers and guests to warm welcome into strangers’ homes. Hospitality brings people who rarely know each other together. Hospitality is traced back to as early as human existence is known. The most intelligent of human evolution, the homo sapient was identified as indicating hospitality traits. The seventeenth century in the British culture had evidence of hospitality traits, (O’Connor, 2005). The face of hospitality though has changed over the centuries to what it is today. The emphasis of persons being hospitable towards fellow people has been relaxed and only a few institutions are left to practice it. Hospitality today is not much to be practiced by everyone but by a few who are deemed to naturally possess this quality as a gift. For there to be an in depth understanding of what is entailed in hospitality, a review of the ancient definition’s and motive of hospitality is necessary. This will help us determine whether the principles on which hospitality was founded have changed over time. Among the Greeks, hospitality was viewed as a sacred activity to honor their gods and thus the whole society was obliged to be hospitable (O’Gorman, 2005). Failure to extend hospitable attitudes towards guests or strangers invited the wrath of the supernatural. Greek and Roman Societies Hospitality was thought of as transferable from generation to generation. The virtue was not only a personal choice but was also applied in public affairs. Different types of guests were received at treated variously according to their status, (O’Gorman, 2005). Traders were received differently from cultural visitors. Hospitality was exercised even at national level where state or city guests were received with honour and dignity. Commercial hospitality was rare in the early Greek civilization. In the Roman culture, hospitality was expected to be an exercise of all pennons and it was more pronounced in the Greek society. Public hospitality was exercised by Rome and other countries. Hospitality is traceable even in religious writings like the Bible. Some fundamental principles are evident from the studies of early hospitality. Underlying Principles Hospitality was viewed as necessary for human existence. Because no person was immune to requiring hospitality services at some time, there was an obligation for all to be hospitable. Hospitality established and maintained relationships which cultivated togetherness. Hospitality was further viewed as an honorable tradition deserving passing from one generation to another. Being hospitable was to be practiced all through irrespective of changes in the world. Hospitality by then was stratified in that particular groups of person were accorded different treatment according to their social standing. The extent of the different groups of guests required that laws be established to govern this. This indicates that hospitality was highly valued in these early societies. There was an unwritten law that hospitality, once extended to a person, one had to respond by extending it to others. This ensured its continuity. In the ancient set up also, hospitality was used to gain honour for persons exercising it. The more a person is involved with receiving guests and strangers into their households, the more respected they became in the society. Emphasis was laid on domestic hospitality in which guests were welcomed in households. Hospitality Today The face of hospitality has evidently changed today. The society lays little emphasis in reception of visitors or strangers at large. Domestic hospitality today is a rare phenomenon. Today’s society treats strangers with suspicion and it therefore becomes harder for people to extend hospitality. With the growing security concerns, strangers are more likely to be shunned in the suspicion that they have malicious intentions. This is more so for the developed countries where homes are fenced to lock out intruders and sensors installed to man the compound. Commercialization The society today has commercialized hospitality services to the extent that it has lost its meaning. Hospitality is exercised only when the host stands to gain financially from the guest. The building of luxurious hotels across the world emphasizes this. Rarely would a sizeable town lack accommodation facilities for guests or people in transit. Without any gain from hosting these people, such hospitality centers would be inexistent. The commercialization of hospitality has further sidelined those needing the services from receiving them. Before a guest is booked into these hotels it has to be ascertained that they are able to pay accommodation fees. Guests are also required to produce many documents to identify themselves and at times, they are required to state their motives. Some guests are turned away if the hosts doubt them. The personalized sympathetic contact between a host and guest has been lost long the way (Dittmer, 1997). Suspicion Today also extension of kindness is raise suspicion. When persons become so hospitable even in the commercial facilities, the guest realizes that their hosts must be after favours. There are standard ways of showing hospitality in the commercial facilities and all workers and obliged to follow them. But when they do more than is required, guests become wary. This is in contrast with the traditional view where acts of hospitality were interpreted as well intended. Public Hospitality Public hospitality as exercised in the past was to build relationships between cities or states. The representatives of states were sent to foreign nations to foster better relations. Such persons were supposed to be received well in alien land. Failure to receive them with dignity and respect was regarded as abuse to their native lands. Today this principle is largely applied. Countries send their representatives to foreign lands to build friendships and also negotiate deals. These representatives are received in well built guest houses set apart for this very purpose. Reception of these people with great dignity is interpreted as friendliness towards countries (Hobbs, 2001). In businesses, there are established hospitality dockets which accord certain levels of treatment to their guests. A cup of tea is offered and some companies offer more. This is an extension of the past trends of building relationships thorough hospitality. A deviation from past hospitality trends lies in today’s detachment of the virtue with religion. In the past, hospitality was largely viewed as a religious obligation. With the developments in the science world, religious issues have progressively lost much meaning to some people. This removes personal obligation on individuals to be hospitable. It shows the extent to which modern society has abandoned collective responsibility to care for strangers leaving it in the hands of the commercial institutions (Hobbs, 2001). Hospitality is a virtue that every reason should exercise. The emphasis should not be resented to commercial facilities along but just as it was the practice traditionally, it is everyone’s responsibility to ensure guests and strangers are comfortable. The society today should redefine hospitality to what it used to be. Bibliography Dittmer, P. (1997) Early Development of the Hospitality Industry. Dimensions of the Hospitality Industry, New York: John Wiley and Sons, Inc. , pp. 33-77. O’Gorman, K (2005) Modern Hospitality: Lessons from the Past. Journal of Hospitality and Tourism Management, 12 (2), pp. 141-151. Hobbs, T (2001) Hospitality in the First Testament and the ‘Teleological Fallacy’’. Journal for the Study of the Old Testament, 26, (1), pp. 3-30. OConnor, D (2005) Towards a new interpretation of hospitality. International Journal of Contemporary Hospitality Management, 17, (3), pp. 267-271.

Gender representation in contemporary superhero films

Gender representation in contemporary superhero films RESEARCH PROPOSAL Gender representation in contemporary superhero films Research Question How gender representation is portrayed in the contemporary Marvel superhero films? Overview of the Study This project will be evaluating how gender representation portrayed in 21st century Marvel superhero films. This research will concentrate on using Marvel’s The Avenger (dir. Josh Whedon, 2012) which is the assemblage of all contemporary Marvels’ superhero made after Ironman since 2008. Thompson (1999) and Bordwell (2006) both argued that Hollywood films often emphasize on character traits. Contemporary Hollywood filmmaking tends to draw on certain gender representational pattern of superhero is first and foremost a man. Therefore textual analysis will be used to analyze how masculinity and femininity values are constructed among the main characters in the film. Aim Objectives The aim of this study is to evaluate how gender representation portrayed in 21st century Marvel superhero films. The objective of this study is to analyze how masculinity and femininity values are constructed among the main characters in 21st century Marvel superhero films. Literature Review In the past seven years, majority number of blockbuster superhero action adventure films such as Batman, X-Men, Fantastic Four, Spiderman, Hellboy 1 and 2, Hulk, Ironman, and a host of other â€Å"men† have flown, stomped, fallen, and swung across screens in these Hollywood blockbusters (Stabile, 2009). In fact, Gray Kaklamanidou (2011) describes superhero as someone usually possesses a combination of mental and physical strength more than ordinary human being that fight against evil who will succeeds against all odds. These superhero characters are basically adapted from comic books. The characters in the film are presented in stereotypical manner such as either present male heroes and female damsels such as Superman Returns (2006), the Spider-Man films (2002, 2004, 2007) or else allow for a few female superheroes as part of a male-run-crime-fighting collective, as in X-Men Films (2000, 2003, 2006), and the Fantastic Four franchise (2005, 2007). Gallagher (2006) described masculinity as a product in our culture; the action film has historically been a ‘male’ genre, dealing with stories of male heroism and women as peripheral princesses. However these attributes and behaviors tend to shift over time and are constantly under negotiation in the film. Furthermore as Benshoff Griffin (2009) argued that although there are slight variations can be found in countless Hollywood films, the way of cinematically telling stories is basically the same today as it was in the 1930s. Classical Hollywood style is always formulated to spoon-feed story information to the spectator, thus keeping everything clearly understood by the audience. For instance, Thompson (1999) and Bordwell (2006) both argued that Hollywood films often emphasize on character traits. Contemporary Hollywood filmmaking tends to draw on certain gender representational pattern of superhero is first and foremost a man. Besides, the superhero is an American crea tion, born on the eve of World War II (Gray Kaklamanidou, 2011). Therefore the role of superhero is always associated with typical masculinity traits while the characters in superhero film are portrayed in stereotypical manners. Interestingly, over the past few decades, various male-dominated Hollywood genres have been adapted for female leads. Benshoff Griffin (2009) explained that the science fiction action-adventure film has also produced some strong female leads, played most notably by Sigourney Weaver in the Alien Films (1979, 1986, 1992, 1997) as well as Jovovich’s Alice in the Resident Evil film franchise (2002, 2004, 2007) has become the most financially successful female action character of the era. However, mainstream Hollywood entertainment still negotiates gender in ways that uphold and maintain patriarchal privilege (Cohan Hark, 1993). The nostalgic Hollywood blockbuster formula, with its stalwart male heroes, continues to drive the industry. Another way of looking at the gender representation in superhero film is that, Hollywood filmmaking tends to exploit sexy male bodies in action while female action adventure heroes with objectified sex appeal. As Benshoff Griffin (2009) argued tha t although more and more women are entering the Hollywood industry, the sexual objectification of female bodies tends to surround on the female lead while men tend to dominate the main role in superhero film. Methodology Given the exploratory nature of this study is to evaluate gender representation portrayed in 21st century Marvel superhero films; it is proposed qualitative research method of textual analysis will be used to analyse the text in contemporary Marvel’s superhero films. Textual analysis in fact is research method of trying to learn something about people by examining the content, structure, and functions of the messages contained in texts (Frey et al., 1999). In other words, textual analysis may use to describe and interpret the characteristics such as behavioral patterns, values and attitudes of a recorded or visual message. Marvel’s The Avenger (dir. Josh Whedon, 2012) will be selected to evaluate how masculinity and femininity values are constructed among the main characters. In fact, Marvel’s The Avenger is the assemblage of all contemporary Marvels’ superhero made after Ironman since 2008 (Marvel, 2012). This film basically consists of four main characters of Marvel’s superhero that are Iron Man, Captain America, the Hulk and Thor. Furthermore, the film also features with other existing S.H.I.E.L.D agent Hawkeye and Blackwidow. Likewise, analyzing the text in the Marvel’s The Avenger provides the researcher the opportunities to study a few series of contemporary superhero film simultaneously. Indeed, textual analysis consists of both strengths and weaknesses in analysing the gender representation in the film. According to Larsen (1991), textual analysis is able to bring out whole range of possible meaning in the film content. It is also a preferred method for identifying such latent meaning and a powerful tool for researchers who seek to produce theoretically valid interpretations of the targeted text. However, textual analysis required an extremely close reading on the specific text (Frey et al., 1999). It is time consuming and has high maintenance need which the researcher is requires to set up the rules, such as coding. In fact, content analysis according to Weare Lin (2000) is able to determine the presence written and spoken communication or concepts within texts. However, it is obtrusive and a purely descriptive method which it unable to reveal underlying motives for the observed pattern (what but not why). Therefore as the objective of this study is to analyse the gender representation and characters role played in the contemporary Marvel’s superhero films, the purpose of using textual analysis in this study is thus able to provide in-depth understanding on the text. Marvel’s The Avenger In fact, Marvel’s The Avengers is a 2012 American Hollywood film produced by Marvel studios and distributed by Walt Disney Studios Motion Pictures. In fact, it is featuring with iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. Marvel’s The Avenger has been ranked as the third highest grossing film in worldwide. However it is interesting that 7 out of 8 leading are male while the only female lead is Scarlett Johansson who plays the role as Black Widow. Marvel Studios has released nine films since 2008 within the Marvel Cinematic Universe: Iron Man (2008), The Incredible Hulk (2008), Iron Man 2 (2010), Thor (2011), Captain America: The First Avenger (2011), Marvels The Avengers (2012), Iron Man 3 (2013), Thor: The Dark World (2013) and Captain America: The Winter Soldier (2014) (Marvel, 2014). Significant of study Superhero film is relatively one of the latest development trends in Hollywood film (Gray Kaklamanidou, 2011). However, there has been no much academic research made on superhero movie. It is believe that the increasing number of these films requires an in-depth academic study on the concept of superhero in this globalized society that is emphasize on gender equality. As Ryan Kellner (1990) argued that the representation of certain characters can work towards explaining the political social landscape the current time. It would be interesting to find out how men and women in these movies are represented: how different characters are portrayed, using typically feminine and masculine traits. Therefore this study will contribute to the future research and literature related to gender in action and superhero film. Timeline of research Conclusion This project will be evaluating how gender representation portrayed in 21st century Marvel superhero films by using Marvel’s The Avenger. Textual analysis is because it able to provide in-depth understanding and analysis on the gender representation and characters role played in the film. While the number of superhero is increase, this study serves as a fundamental literature thus able contributes to the future research on gender in action and superhero film. Bibliography References BENSHOFF, H. M, GRIFFIN, S. (2009) America on film: Representing race, class, gender and sexuality at the movies, Oxford: Blackwell Publishing Ltd. BORDWELL, Da. (2006) The way Hollywood tells it: Story and style in modern movies. Berkeley: University of California Press. CODELL, J. L. (2007) Genre, gender, race and world cinema: An anthology, Oxford: Blackwell Publishing Ltd. COHAN, S., HARK, I. R. (1993) Screening the male: Exploring masculinities in Hollywood cinema, London: Routledge. FREY, L., BOTAN, C., KREPS, G. (1999) Investigating communication: An introduction to research methods. (2nd eds.) Boston: Allyn Bacon. GALLAGHER, M. (2006) Action figures: Men, action films, and contemporary adventure narratives, New York: McMillan. GRAYLAND, R., KAKLAMANIDOU, B. (2011) The 21st Century Superhero: Essays on Gender, Genre and Globalization in Film. North Carolina: McFarland. KING, N. (2008) Generic womanhood: Gendered depictions in cop action cinema, Journal of Gender Society, 22, 238-258 [online] Available from: www.swetwise.com [Accessed 9 July, 2014] LARSEN, P. (1991) Textual analysis of  ¬Ã‚ ctional media content, In J. Vercshueren, J. O. Ostman, J. Blommaert (Eds.), A handbook of qualitative methodologies for mass communication research (pp. 121–134). New York, NY: Routledge. Painter, C. Ferucci, Patrik MARVEL’S THE AVENGER. (2012) [Film] Directed by Joss Whedon. California: Marvel Studios. MILLER, K. (2005) Communications theories: perspectives, processes, and contexts. New York: McGraw-Hill. STABILE, C. A. (2009) Sweetheart, This ain’t gender studies: Sexism and superheroes, Communication and Critical/Cultural Studies, 6:1, 86-92 [online] Available from: www.swetwise.com [Accessed 11 July, 2014] THOMPSON, K. (1999) Storytelling in the new Hollywood: Understanding classical narrative technique. Cambridge, MA: Harvard University Press. WEARE, C., LIN, W. Y. (2000) Content analysis of the World Wide Web: Opportunities and challenges, Social Science Computer Review, 18:3, 272-292.

Totalitarianism in Brave New World Essay -- essays research papers

The formative years of the 1900’s, suffered from communism, fascism, and capitalism. The author of the Brave New World, Mr. Aldous Huxley lived in a social order in which he had been exposed to all three of these systems. In the society of the Brave New World, which is set 600 years into the future, individuality is not condoned and the special motto â€Å"Community, Identity, Stability† frames the structure of the Totalitarian Government. The Brave New World â€Å"community† is divided into five castes ranging from the Alphas, who are the most intellectually superior, and ending with the Epsilons who are the most intellectually inferior. â€Å"Identity† is portrayed in the â€Å"Conditioning Center,† where babies are not born but made then separated into the five classes. â€Å"Stability† in this society is insured through limitations placed on the intelligence of each group. The fundamental tenant behind the New World is â€Å"UTILITARIAN TOTALITARIANISM.† The goal of utilitarianism is to make the society happy as a whole and thus more efficient. A Totalitarian Government is kept in the New World by control, conditioning, and a lack of emotion and intelligence. Through science people are not just created, they are conditioned to guarantee the happiness in humanity, â€Å"What man has joined nature, is powerless to put asunder,† shows how much conditioning can change behavior. In his writing, Huxley shows that misinformation starts at birth and can be used against us whenever we are unaware of it. The New World is a blend of capitalism and communism. Capitalism seeks to stimulate trade market to generate a substantial amount of money, which results in economic benefits for the country. The system of rule in the Brave New World has a similar aspect. In it, t... ...der, Adolf Hitler who led under a Fascist rule, controlled everything from religion to politics. â€Å"Fascism is a form of right-wing totalitarianism which emphasizes the subordination of the individual to advance the interests of the state.† The Nazi idea of life was that all â€Å"non-Aryans,† should be scorned, and German unification should be reached. Unification was to be reached in any way possible including terror and loyalty to their autocrat. â€Å"[People constantly requesting government intervention] are casting their problems at society. And, you know, there's no such thing as society. There are individual men and women and there are families. And no government can do anything except through people, and people must look after themselves first. It is our duty to look after ourselves and then, also, to look after our neighbors.† --Margaret Thatcher September 23, 1937

Florida- Blind, Deaf, and Dumb Essay

Coleman already knew one thing for sure about his future, and that was that he wanted to make educating children his life’s work. Coleman knowing about the lack of educational decrees in Florida decided to take the opportunity to advantage, by writing to Governor William D. Bloxham asking for a sum of $20,000 minimum appropriation to start a school for the deaf and blind. Coleman’s hopes came true when in 1883 Florida’s legislature establishes an institution for blind and deaf children for two years at $20,000. The location of the school was put to a biding between the towns in Florida. Captain Edward E. Vaill offered St. Augustine the biggest bid of $1,000 and 5 acres. The original three wood buildings were erected by contractor William A. MacDuff at $12,749. The school was completed in December 1884. The first class entered in 1892 with 62 students. The two first graduates were both deaf, their names were Artemas W. Pope of St. Augustine and Cora Carlton of Island Grove. The two later married and became parents of Florida Senator Verle A. Pope. The first blind student graduated in 1908. The first African American graduates were Louise Jones a blind student in 1914, and Cary White a deaf student in 1925. The school originally only had 5 trustees in 1905, until 1963 were there were 7. Taylor Hardwick began construction on new dormitories in late 1958 and opened in 1959. The school is now the largest of its type in the U. S. The school now has 47 buildings and 72 acres. The school’s annual budget is over $30 million dollars. The schools no longer an boarding school but, now a public school. It’s the only school in Florida that is pre-school through 12th grade. It also has a post-secondary program. The school is accredited by the Southern Association of Colleges, and Schools. The Conference of Education Administrators serving the deaf, and the National Accreditation Council for Agencies Serving the Blind and visually handicapped. The school has two departments: the Deaf department, and the Blind department. The school also has outreach programs for parents, teachers, and other staff in small and rural school districts in Florida. The also has a healthcare center on campus for students, as well as two well-appointed auditoriums. The school boasts the Copeland recreation and fitness center, which is specially designed and constructed for the blind. The center is the site of the annual USABA’s youth national goalball tournament. Not only that but blind high school students get state of the art sound system within the school. The school has 11 sports you can join at the school: Football, Soccer, Volleyball, Basketball, Little League Baseball, Track, Cross Country, Swimming, Goalball, Wrestling, and Cheerleading. They have preforming arts groups, the deaf department has a traveling dance troupe, and the blind department has a band known as the OuttaSight. The school also has several clubs: the blind skier, academic bowl team (competitive), and a traveling math club called MathCounts. -Notable Alumni- * Ray Charles- He learned to read braille here. When he went to the school it was known as the Institute for the Blind, Deaf and Dumb. * Ashley Fiolek- A very well-known rider in motocross racing. * Marcus Roberts- A famous Jazz pianist. -My Perspective- I really enjoyed researching and writing this essay. Originally the essay was supposed to be about all deaf culture related things in Florida but, as I started one of the things that kept popping up was the Florida school for the Deaf and Blind. Since it kept popping up I clicked on it and was amazed that it was in St. Augustine (which is where I was going to go for spring break), and that it was the oldest school for the deaf in Florida. All of a sudden I knew that I wasn’t doing my project on the deaf culture in Florida but instead a certain school for the deaf in Florida. Then I realized I had to make a decision; the schools name is the school for the Deaf and Blind. Meaning I would have to decide if I wanted to do my project on the school as a whole which means the Deaf and Blind, or just the Deaf department. As you already know (because hopefully you read the essay) I choose to both. The reason I choose to do both is because if I’m writing (or typing) this essay about the school than I’m going to write about the school in a whole. When I saw the school in person was when I finally realized just how big 47 buildings and 72 acres is. the school is huge and looked like it could swallow are school times two. I wasn’t able to go into the school. I was also surprised that I didn’t see that many people who were either deaf or blind from what I could tell at least. I do remember seeing this one girl who was deaf a couple times, I think she might have been a tourist though because I saw her at a tourist spot. The first time I say her we were sitting across from each other at a restaurant. My dad kept telling me to go say hi, and I swear I told him a million times that I couldn’t and that it would be considered rude. All in all I feel extremely pleased with what I came up with for this essay, and I hope you are too.

Analysing And Contrasting Two Poems Essay

The poet has described the sound of the whistle as a melody, which gives us the impression of a sound, which is very popular to the workers and a part of their daily routines. â€Å"The melody men & women built lives around†. This gives us an image of the workers being very unhappy with their Jobs because it mentioned that they have built lives around work. This implies that either they have been forced to work or that they have no other option to choose from because they have had to change their lifestyles to adapt to their jobs. The poet has compared the whistle to a queen bee by using a simile, â€Å"Sonorous as the queen bee’s fat hum drawing workers from the flowers back to the colonized heart. † This is a very good comparison because it shows how the whistle is similar to the queen bee. The whistles â€Å"Syncopation† wakes up the workers where as the â€Å"queen bee’s fat hum† calls the working bees from the flowers and back to the beehive, which is also the workplace of all the people. The workplace is referred to as the â€Å"colonized heart† because all the workers make up a single colony or a strong organisation, which is the key ingredient to a company, as if the heart is to the humans. Without the heart, we are nothing and the same goes for the workplace, no workers means no business. The whistle is also known to be loud. The first nine lines are a very effective part of the poem as it not only sets the scene but also describes what the whistle is and what it exactly does. The poet has now decided to begin to describe where the workers work. He does this by describing a piece of machinery, â€Å"a titanous puff of steam rose from the dragon trapped below iron, bricks and wood†. This quote is an example of personification because the â€Å"dragon trapped below† has been given a living characteristic which is the dragon. The poet gives us an image of fire by using a dragon, which is known to breathe fire. This image also gives us the idea that the workplace could possibly be a factory of some kind. This image of a dragon breathing out fire seem as though it would come from a child’s point of view especially because the image of a dragon is a myth. This nostalgic way of writing is very effective because it puts a clearer image of what exactly goes on and with this writing technique, many writers can create good linguistic devises. The next couple of lines give us a clearer view of what the factory could be. I believe that the factory could be a logging mill, â€Å"the whole black machine shuddered: blue jays & red birds wove light through leaves & something dead under the foundation brought worms to life†. The reason I believe it could be a logging mill is that I get the impression from this quote that a tree is being pulled out of the soil and worms are being exposed to the outside world. I believe that the â€Å"whole black machine† could be a piece of machinery, which is pulling the tree out of the ground. By doing this the wildlife, such as birds, which live in the tree, have been frightened by the sudden movement. The movement of the tree has now exposed the worms to sunlight, which has also caused sudden movement. I believe that this is the true meaning, however, Yusef Komunyakaa could be implying something totalling different. The black machine could be the whistle, which caused a loud vibration, which led to the sudden movement of the birds. This whistle has people working and waking up the foremen and employers. Yusef Komunyakaa could also be implying that the foremen are worms considering that they are white. Lines eighteen to twenty discuss the narrative of the men arriving to work, â€Å"men capped their thermoses, switched off Loretta Lynn, & slid from trucks and cars†. These lines are very unambiguous and straightforward. These three lines allow us to set a date the poem was written in. The poet mentioning Loretta Lynn allows us to date the poem because we know that she was a country singer and she made a number one hit in 1961. From this, we now know that the poem was probably written during the 1960’s. The poet has now described more about what the workers jobs consist of and I believe that this gives more evidence backing my prediction of the factory being a logging mill, â€Å"the rip saws throttled and swung out over logs on conveyer belts†. Here the poet has used personification to Describe the ripsaws. The word throttled means to strangle or choke. This gives us an image of aggression, however, up until this point of the poem there has been no mention of violence, this foreshadows something, which could possible happen later on in the poem. The equipment which have been described are heavy duty machinery, by this we understand that the logging mill is a very big factory and this leads to the question of, how many workers there are?

Commercial aviation

Introduction Yield management can be described as the collection of processes, techniques used by airlines to make its customers pay as much as possible for their seats, while maintaining load-factor., (Alderighi et al, 2012). Mittal et al (2013) added that it has become near impossible to sustain a business without affective yield management, in particular when capacity is constrained. It was also noted that increased competition through low-cost carriers has created an environment where yield management must be monitored to ensure carriers can compete effectively on price, (Vila, 2011). This assignment will consider how airlines use yield management as a tool to meet management strategies, providing examples to support research. The strategies that emerge from this use will also be considered along with their effectiveness. The main strategy of the airline is to maximize revenue from its available inventory of stock (its seats). The strategy is to sell the right seats to the right people, (Kimes, 1989). The airline must find a trade-off between discounting its seat to increase sales and fill its inventory, while selling full-fare tickets to generate profits its operations, (Vila, 2011). Airlines Fixed Capacity The reasoning behind the need for yield management is the fixed capacity faced by airlines. Airplanes have a fixed capacity (seating) and so will attempt to generate the greatest income from the availability. Furthermore, airlines must also consider that their operations face a high-level of fixed costs in terms of staffing, fuel etc. Given this, the airline needs to manage capacity to ensure profitability, (Sheehan, 2013). The equation for yield management could be shown as: The formula above compares the revenue achieved with the maximum potential revenue. For example, take an aircraft with 200 seats, which could each sell for ?100, adding up to maximum potential revenue of ?20,000. However, the carrier has only sold 150 seats at an average of ?80 (total ?12,000 revenue) per seat given early discounts and last-minute offers. Given this, the equation will be: Market Segmentation With the above, airlines have generally been successful given their ability to segment the market with a number of strategies. Firstly, airlines have adapted their strategies to offer a number of ticketing options, allowing them to differentiate prices, also seen in the hotel sector in terms of room offering, Dunbar (2003). One main factor is flexibility; some consumers will prefer the lowest-cost ticket with non-cancellation or change, while some will be willing to pay more for the same seat given the flexibility to cancel/change their booking. Another example could be the timing of flights; some consumers will be willing to pay more for daytime flight than an overnight flight, while again, some consumers will be willing to pay more for a direct flight than a flight with numerous changes, (Shaw, 2012). However, airlines are able to use connection flights as a way to control inventory by flying consumers to a hub airport, where they can then fill up other flights capacity. For example, take a journey from London Heathrow to Tokyo; a consumer could either fly direct with British Airways for around ?900/ return or fly with Emirates, with a connection in their Dubai hub, for around ?650/ return, with Emirates benefitting from filling up inventory on its flights, (Expedia, 2014) [Online]. Finally, one the most common forms of segmentation is different ‘classes’ available on flights. While some of the cheaper airlines only offer standard class to focus on the price-sensitive consumers, major airlines have developed a number of classes to differentiate pricing. For example, a consumer could fly economy, premium economy, extra-legroom, business-class and first-class, which all over a slightly different service, allowing the airline to charge a different price as well as appealing to different customers, (Belobaba et al, 2009). Inventory To airlines, their inventory is their seat capacity, which could be seen as ‘perishable’ – if the plane departs with empty seats, the capacity is lost and no revenue can be derived. Again, this brings into question a trade-off, between selling advanced tickets at a lower price to ensure a desired ‘load-factor’, while also saving capacity in the hope that a higher-paying customer will purchase. This brings into question fluctuating demand by time and season. Yield Management may be used as a tool to smooth the demand pattern, which may see some airlines fares change by the hour/ day, (Alderighi et al, 2012). For example, an airline may increase its business class seats during the week, working hours; given the main demand for this offering will be business travelers, who would be more likely to make the booking during the working week. Furthermore, an airline may also increase its price during peak seasons, given the higher underlying demand, leading to increased revenue, which could then be used to support lower prices in the low season to entice customers. Airlines will respond to increased demand by upping prices; an example could be seen with flights from the UK to Brazil for the upcoming World Cup (Clarke, 2013) [Online]. According to Lufthansa Systems (2014: 1) [Online]: â€Å"Today’s airline business is evolving into a two-tier industry: global alliances are reaching worldwide coverage and no-frills carriers are gaining market share with a low-cost, point-to-point product.† No-Frills airlines increase competition The continued expansion of no-frills airlines coupled with the recent economic depression has combined to dampen demand for major carriers such as British Airways (BA), KLM on some routes, (Alderighi et al, 2012). This move has been supported by new, more fuel-efficient aircraft and also development of infrastructure, which has allowed these low-cost carriers to operate from new ‘hubs’, (Weiss, 2014) [Online]. For example, in London, the majority of major international carriers such as BA, Emirates, Virgin operate predominantly from London Heathrow, however, the development of Stansted airport has provide greater capacity for Ryanair and EasyJet, at lower costs, while the infrastructure development has allowed the airport to be a viable option for customers throughout London and the South, (Neufville, 2008). Closer Integration to Control In a bid to counter increased competition and improve capacity efficiency, airlines are continuing to integrate and form alliances, (Merkert, 2012). For example, BA recently merged with Spain’s Iberia, given it greater access to South American routes, (BBC Business, 2010) [Online], while also buying smaller regional UK carrier BMI, to take control over its Heathrow landing slots, (CAPA, 2013). Furthermore, BA is also part of the ‘OneWorld’ alliance, with other airlines such as American Airlines (AA) among others, (OneWorld, 2014) [Online]. Apart from OneWorld, Star-Alliance and SkyTeam are the other major alliances. These alliances allow airlines to share capacity, reducing the need for direct competition on a number of routes, which could then lower price. According to IATA (2013), customers now demand a ‘from anywhere to anywhere’ service, which is impossible for one airline to supply efficiently, increasing the need for connection flights and multiple carriers. On their own, few airlines would be able to generate the needed traffic to justify a daily non-stop service; furthermore some airlines may be constricted by availability of infrastructure and flight capacity, (CAPA, 2013). For example, take BA, the airline is currently restricted by capacity at Heathrow airport, which may restrict its opportunity to serve each US route; however through joining with AA in the alliance, BA could offer services a selected number of major US hubs, where AA could then fly customers onto their final destination, (Wu, 2014). This will also reduce the need for major capital deployment into new air craft from BA, BA could focus these resources on new routes and emerging markets for example. Research from Brueckner and Spiller (1994), Bailey and Liu (1995) and Brueckner and Whalen (2000) all concluded that consumers put great emphasis on price and network scope. Network scope is increasingly relevant for business travelers as globalization opens up new markets and opportunities, increasing the need for services to a wide range of destinations. Network depth, with a choice of convenient timings for travel, is also important for these passengers, (IATA, 2013). However, not all airlines have adopted alliances, instead moving on with major expansion plans, with the main example Emirates. The airline has increased its fleet in a bid to expand routes rapidly; however, this has been supported by major capacity at its Dubai hub coupled with a favorable location between the growing African and Asian markets. Furthermore, backing from Dubai, who are pushing to turn the emirate into a major tourism destination are supporting major capital outlays on new aircraft, also allowing the carrier to undercut on prices, (Arabian Money, 2013) [Online]. Technology Carriers can also use technology in a bid to aide yield management. For example, carriers can use a Computer Reservation System (CRS) to track purchases of seats in terms of time, price. As more sales move online and onto carrier websites, carriers will find it easier to track demand for their flights. With this information, carrier ay determine optimum times to sell higher-priced tickets or levels at which to discount to attract sufficient demand to fill the plane. Carriers could also utilse information from Global Distribution Systems (GDS) such as Galileo Desktop, which is: â€Å"Galileo Desktop is a sophisticated global reservation, business management and productivity system that gives you vast content options, accurate pricing capabilities, and highly capable booking tools.† (Travelport, 2014) [Online] These systems could be used along with information from Passenger Name Records (PNR) to analysis customer behavior and buying habits to ensure greater achieved revenue. For example, a carrier such as Ryanair may use the data to determine its optimal pricing, given the focus on price for low-cost airlines. This may prevent the carrier from over-discounting on tickets, increasing achieved revenue. The more information that a carrier can collect on customer behavior, the greater chance they have of determining a pricing strategy to achieve the greatest revenue, (Wensveen, 2011) Concluding Remarks From the discussion above, the issue of yield management has gained greater emphasis as the continued expansion of ‘No-Frills’ airlines and a more price-sensitive consumer have led to greater need to control costs. In a bid to control their revenue, airlines have adopted a number of methods, with market segmentation continuing to be a main point. Airlines have focused on splitting the market, offering new seat/booking options to justify a differing price; to add, with the deliveries of the new Airbus A380’s, a number of airlines are increasing the top-market offerings such as individual cabins and lay-down beds to increase revenue from the business/first-class segment, allowing them to compete more effectively for the price-sensitive consumer in economy class. Furthermore, airlines are now concentrating on joint ventures and alliances to further increase efficiency and reduce costs in a bid to maintain yields as increased competition put little potential for price increases. The discussion has shown that these ventures provide great potential for airlines when faced with capacity and infrastructure issues. References Alderighi, M, Nicolini, M and Piga, C (2012): Combined Effects of Load Factors and Booking Time on Fares: Insight from the Yield Management of the Low-Cost Airline, Italy, Italy, Fondazione Eni. Alderighi, M, Cento, A, Nijkamp, P and Rietveld, P (2012)1: Competition in the European aviation market: the entry of low-cost airlines, Journal of Transport Geography, 24, pp223-233. Arabian Money (2013) [Online]: Seat sale as Emirates expands aggressively for market share, Available at http://www.arabianmoney.net/business-travel/2012/02/08/seat-sale-as-emirates-expands-aggressively-for-market-share/, Accessed 04/03/2014. Bailey and Liu (1995): Airline Consolidation and Consumer Welfare, Eastern Economic Journal, 21 (4), pp10-24. BBC Business (2010) [Online]: British Airways and Iberia sign merger agreement, Available at http://news.bbc.co.uk/1/hi/8608667.stm, Accessed 04/03/2014. Belobaba, P, Odoni, A and Barnhart, C (2009): The Global Airline Industry, USA, Wiley. Brueckner and Spiller (1994): Economies of Traffic Density in the Deregulated Airline Industry, Journal of Law and Economics, 379. Brueckner, J and Whalen, W (2000): The Price Effects of International Airline Alliances, The Journal of Law and Economics, 43 (2), pp42-56. CAPA (2013): Heathrow Airports slot machine, UK, CAPA. Clarke, D (2013) [Online]: England fans warned to expect high-prices in Brazil, Available at http://www.direct-travel.co.uk/travel-insurance-news/england-fans-warned-to-expect-high-prices-in-brazil-801650475, Accessed 05/03/2014. Dunbar, I (2004): Market segmentation: How to do it, how to profit from it, USA, Elsevier Publications. IATA (2013): The economic benefits generated by alliances and joint ventures, USA, IATA. Kimes, S (1989): Yield Management: a tool for capacity-considered service firms, Journal of Operations Management, 8 (4), pp348-363. Lufthansa Systems (2014) [Online]: revenue Management and Pricing, Available at https://www.lhsystems.com/solutions-services/airline-solutions-services/commercial-solutions/revenue-management-pricing.html, Accessed 05/03/2014. Merkert, R and Morrell, P (2012): Mergers and Acquisitions in aviation-management and economic perspectives on the size of airlines, Logistics and Transportation Review, 48 (4), pp853-862. Neufville, R (2008): Low-Cost Airports for Low-Cost Airlines, Transportation Planning and Technology, 31 (1), pp35-68. OneWorld (2014) [Online]: Member Airlines, Available at http://www.oneworld.com/member-airlines/overview, Accessed 04/03/2014. Mittal, P, Kumar, R and Suri, P (2013): A Genetic Simulator for Airline Yield Management, International Journal of Engineering Research & Technology, 2 (9). Shaw, S (2012): Airline marketing and management, UK, Ashgate Publishing. Sheehan, J (2013): Business and Corporate Aviation Management: Second Edition, USA, McGraw Hill Professional. Travelport (2014): Galileo Desktop, Available at http://www.travelport.com/Products/Galileo-Desktop#, Accessed 04/03/2014. Vila, N and Corcoles, M (2011): Yield management and airline strategic groups, Tourism Economics, 17 (2), pp261-278. Voneche, F (2005): Yield Management in the Airline Industry, USA, Berkeley. Wensveen, J (2011): Air Transportation; A Management Perspective, London, Ashgate Publishing. Weiss, R (2014) [Online]: Lufthansa targets lower costs on new aircraft’s fuel use, Available at http://www.bloomberg.com/news/2014-01-10/lufthansa-targets-lower-costs-as-new-aircraft-help-savings-plan.html, Accessed 04/03/2014. Wu, C and Lee, A (2014): The impact of airline alliance terminal co-location on airport operations and terminal development, Journal of Air Transport Management, 36, pp69-77.