Mcdonald’s Practices/Operations in Turbulent Environment

McDonalds strategic plan is called plan to win which helps McDonalds to be the best fast food for thought restaurant chain rather than the biggest fast food restaurant chain. (kspain, 2008) In turbulent environment, McDonalds tries to achieve high performance by applying the 5 Ps people, product, price, packaging, and countersink or distribution. Product involves both intangible and tangible offerings of the business which customer can see, feel, taste or smell. (Kukreja, 2011) Next, price consists of all the costs of production and delivery of the product or service.Then, promotion comprises all the types and musical mode of communication that companies use to make products or services known to the customer. Finally, place or distribution is the way that connects the products or services to the consumers. McDonalds focuses primarily on its people or focusing on maintaining and amend employee satisfaction in order to maintain good relationship between the employees and the cus tomers. In order to improve employee satisfaction, McDonalds uses flexible schedules for the employees to fit their working schedule into the way they live their life.McDonalds also uses celebrating novelty in their hiring way to combining their ideal work force with distinguishable people from different backgrounds with different interests. (Mcdonalds, 2011) Besides that, McDonalds also simplifies the restaurant environment for their staff and customers in a faster speed. To get up the relationship between employees and the customers, McDonalds ensures their staffs are friendly and as well as fast with hospitality training.Finally, McDonalds also provides cost-efficient, relevant training for their world-wide workforce and provide career opportunities for people to achieve their potential. In the product strategy, McDonalds offered a wider variety of food. McDonalds strategic planning focuses on breakfasts, chicken, beverages and convenience. The Southern room Chicken Biscuits are launched for breakfast in McDonalds. However, the Southern Style Chicken Sandwiches are launched for lunch and dinner.McDonalds introduced new hot special(prenominal)ty coffee offerings on a market-by-market basis in their beverages business. Besides that, McDonalds also offered burgers-and-fries instead of just offering snack foods and desserts. Despite of negative image of McDonalds for the insanitary food, McDonalds offers oatmeal and salads to replace high calorie breakfast sandwiches for somewhat healthier options. Lastly, the Happy meal is one of the good product strategies which aim kids providing kids favorites such as weensy French fries and chicken nuggets along with a small toy. ECUATORIALL, 2012)These planning enables McDonalds to satisfy customers desire for food that fit into todays lifestyle. For the price strategy, McDonalds had introduced value meal for their customers.The value meal allows customers to deal a sandwich, French fries, and beverages at a disco unt price when purchased together. McDonalds restaurant offer septenary to twelve value meals for the lunch and breakfast menu. McDonalds also offers a dollar menu which consisting many individual items costing only $1. 00 each. investopedia, 2009) Other than that, some of the individual franchise owners offer daily specials of special menu items with lower price such as Big Mac Mondays. These helps McDonalds to offer affordable prices to customers and also to be profitable for the company.McDonalds spent huge amount of money on promotion which is presented in marketing, leadership and trust. McDonalds focuses primarily on targeting the children. With this, McDonalds offers happy meals which targeted children by giving along the small toys with the meals. ECUATORIALL, 2012) McDonalds also offers various schemes for winning prices by giving lucky draws and also scratch cards when an order is placed on various mean combos. On the other hand, McDonalds also does its promotion by adve rtising to make people aware of an item, feel positive about it and remember it. They do their promotion through television, hoardings and bus shelters. Some of the most famous marketing campaigns of McDonalds are You deserve a break today, so get up and get away- To McDonalds, Aap ke zamane mein ,baap ke zamane ke daam, Food, Folks, and Fun and Im loving it. (scribd)