BBQ Fun Case Study

Title Page It is all about analysis figures of market trends and developments in order to determine their yield on the business. The statistical analysis will take you to valuable analysis of comparative market information. It will show us the overview of sampling methods, quantitve research methods and so on Besides this it will tell you that how to understand the market trends and how to find them. Executive Summary BBQ sportswoman is leading to that products which are we use in outdoor lifestyle . It is catering to growing need for furnishing new and renovated dwelling in the Brisbane range.It produces the distinguishable verities of BBQs, outdoor furniture and BBQ accessories will position BBQ fun as best in class for outdoor lifestyle retailing. In other section we learnt that use statistical analysis of market trends and developments to determine their potential impact on the business. apart(predicate) from that we looked that how to perform qualitative analysis of compa rative market information to review organisation performance, opportunities or threats . we discussed market research techniques and sampling. Introduction BBQ fun is well cognize confederation in Australia.It is also one of the best companies which are producing outdoor living products. This company started since 1950 in Brisbane. First of all BBQ funs owner started his business from a little shop and he started his business with the making of charcoal ovens. That became very lovable in the people of Brisbane. However time has passed. BBQ fun started producing more outdoor living products and they became famous in all over Australia. In upcoming time the management of BBQ fun thing to take this company in all over the world. We hope that with our hard work and good quality of products we will be on number 1 in the world.Strengths. clear staff that are highly skilled and knowledgeable about outdoor lifestyles.. Retail space that is bright, functional for a commercial urban distr ict.. High guest loyalty among guests. Weaknesses. A limited marketing budget to develop brand awareness due to the lack of critical mass and store cover.. The struggle to continually fund the growing long-term repayment plans taken out by our customers Opportunities. A growing market in a high growth area with signifi sack upt percentage of the target market still not aware of BBQ funs offer..Increasing sales opportunities outside of our target area-greater Brisbane. Threats. Competition from local independents that can reduce price as owner operators lower than our staff-run stores.. competition from national chains moving into the Brisbane market. A slump in the economy reducing customers disposable income spent on outdoor lifstyles. Finding and discussion In the initial phases of the markrting plan development,several focus groups were held to get insight into a different types of patrons of outdoor lifestyle stores.These type of groups provided useful insight into the deci sions and decision-making processes,of custmors . An additional source of market research that is dynamic is a feedback mechanism based on a suggestion card system in store. Last thing of market research is average appreciation. For two reasons the management of BBQ will come on the stores. The origin one is competitve analysis. The second one is that local business owners are often part of an informal fraternal organisation where the support each others business.Brisbane city (BC) vs Sunshine city (SC) Customer number BCHouseholdIncome $ BCOutdoorHome warespend $ CustomerNumber SCHouseholdIncome $ SCOutdoor home ware spend $ 1 141917. 4 17030. 09 1 99724. 51 5983. 47 2 132476. 7 15897. 21 2 73762. 43 4425. 74 3 120251. 5 14430. 18 3 67561. 46 4053. 68 4 119381. 9 14325. 83 4 109280. 6 6556. 83 5 126690. 5 15529. 86 5 60555. 51 3633. 33 6 129411. 7 15529. 40 6 80996. 57 4859. 79 Recommendations If we want to build up our company in other countries then we should know bout the peop le of that country alike(p) about their customs, religion, habits and soon. Apart this quality of stuff is very eventful to build up any business. If we provide the good quality product to the consumer in reasonable price then he will come back again and he will recommend to others as well to cloud the things from our shop. The very important thing is area. Before start the business we should chose a good area that what kind of people are living there. How good their income is. Will they able to buy our product. These are the main tips which we keep in eye to start the business.