Kfc Markting

ESTEL embodiment work In Macro environment there ar many an(prenominal) divisors that will effect the decision making in any organisation. To sweep over and analyse these factors organisation can categories it in to PESTLE model which is numbered as below. The macro-environmental or external factors of KFC can be identified by delectation PESTLE analysis which stands for Political, frugal, Social, Technology, Legal and milieual. Political factorsThis factor mainly deals with the political relation policies and procedures which is worked turn out through legislation and consists of all legal factors such as How stable is the political environment? politics position on commercialize ethics Government view on culture and religion Government policy on Economy Taxation policy on valuate rates and incentives These are some(a) of the political factors that include legal issues, regime implementations and define both the formal and informal rules under which the organization moldiness be operated. Economic factorKFC organization is affected with national and globular economic factors such as Cost of labour, Interest and Inflation rates, Economic growth rates, Business cycle stage (e. g. recession, recovery) and Unemployment rates. Due to recession the income of the KFC has consistently dropped down and some of the employees were jobless and the rest employees were employed for very hardly a(prenominal) hours also the organisation had to cut down their budget. Social factor It includes the cultural and demographic aspects of the external macro environment.The potential of the employees who come from different impale grounds and work together in the KFC and customer trends and aspect which the KFC has to consider as per their of necessity and wants of the customer such as changes in lifestyles, direct of education, Value in society, Demographics (age, sex, race etc. ,) and Change in consumer needs and wants. The U. K people are mostly dependent of the fast viands centres as they find very busy with their schedules. Technological factorThis factor is the major driver of globalization which reduces the minimum efficient of production levels and some of the technological factors are recent technological developments, Rate of technology changes, alternative way of providing services, New discoveries, Communication technology. The technology has now become the most important aspect in KFC as when the customers are mostly blithesome and satisfied with service including up-to-the-minute technology that is available in the KFC. The latest Technological methods that are used to serve the customer faster are such as digital screens, wireless headphones for the staff, cooking utensils.Legal factor The KFC has to book the rules and regulations related to the hygiene factors such as like employee proper dressing regarding the food and safety, personal hygiene, clean work environment and proper use of the utensils. This also deals wi th the legal environment in which the firms operate like the U. K has come up with the introduction of age discrimination legislation and plus in the minimum wage and greater requirement of recycles. When speaking around the hygiene its a very true example were KFC had to stern the high penalty because of failing in maintaining food hygiene. A Kentucky fry Chicken restaurant at the Hernston Business Park in Bridgend has been fined a record ? 24,000 plus costs of ? 2,000 after pleading guilty at Bridgend Magistrates Court to multiple food hygiene offences the largest penalty handed out to date for such offences in Bridgend County Borough. Bridgend County Borough Council brought two prosecutions against KFC (GB) Ltd resulting from inspections completed by the human race Protection team on 25 September 2005 and 22 whitethorn 2006. Ref http//www. bridgend. gov. k/web/groups/public/documents/press_release/018326. hcsp http//www. oup. com/uk/orc/bin/9780199296378/01student/addition al/page_12. htm Environment factor KFC by considering the environmental factor has proved to be kind of friendly towards environment where it uses the paper material for the food and services carrying kinda of plastic to help in reducing the global warming though it cost very high for the organisation to adopt paper materials such as paper plates, paper boxes for food parcel, glasses and cups etc. 3. The stand up Matrix The fig out analysis is an extremely useful tool for appreciation and decision making for all sorts of situation in KFC organisation. The SWOT is acronym for Strengths, Weakness, Opportunities, Threats. SWOT provides a good frame work for reviewing stratergy, position and direction of a company or business proposition. Need an essay? You can demoralise essay help from us today