Essay --

INTRODUCTION This consultancy report is turn to to Walmart, the leading multinational retail company of the world planning to tuck in recently liberalised and reformed Indian retail sector, where foreign call enthronization has been allowed cent-percent in real terms. The report deals with four specified aspects. first of all political arranging and lay on the line of India is analysed from the perspective of Walmart. Next market strength is assessed with theatrical role to opportunities and challenges. Further trade and investment barriers are detailed with reference to the observation of the World Bank. Finally entry mode and location election is recommended for Walmart to operate in India, where the likely cross-cultural management point is likewise made. MAIN BODY Assessing Political System and RiskPolitical risk assessment is a vital part of international investment by multinational companies, where political risk all concerns to the risk that a swarm body politic ctreate through its political decisions that might be dterimental for on the supremacy and survival of the multinational companyies in profitable manner. Unfavorable political system or policies might result in detriments in the extensive handicap because of revolution to those of a more fiscal nature, in the form of the geological formation of laws that put off the movement of capital (Phung, 2009). Naturally whilst investing in Indian market Walmart needs to close assess the likely political risk situation in the country, from the perspective various factors relating to political risk. As Drrenbcher and Geppert .(2013) argue that multinational companies might be breeding reason for internal political pressure in a host country where fight for control amid head quarters and their subsidiaries might dis... ...minate the trade and investment barriers from the perspective of multinational companies such as Walmart. Hence, Walmart can hope a better trade and investment environmen t in Indian. It can pass away with the government in the country together with World Bank for negotiating supreme in its favour in the new policy environment, Walmart has more opportunities and challlenges, nevertheless opportunities may well be exploited only in the representative of choosing the right entry mode. Walmart has two potential options in the forms aquisition or creating marcher in the country. The former would be comparatively more effective considering the unincorporated nature of Indian retail sector. The success of this multinational company in India will be largely depend on cross-cultural management, oddly in the context of standardisation versus adaptation whether the later can be recommended.