Case Study of an airline in the post 9-11 era, and a marketing analysis of how the airline can gain marketshare

Background: The 9-11 tragedy has left its residual effects on the American business environs in much the analogous was as untimely clash with a skunk leaves its wind up behind long after(prenominal) the encounter ends. While the American consumers impudence in the air lane industriousness is steadily arise on the polls, the reality is that prone the option, m each travelers are selecting methods of passage other than air travel. The expiry is that the damaged Airline industry is having a more grueling time shaking false the effects of 9-11, and charting a line of products forward toward profitability. To counteract this trend, the interest recommendations are prepared for Continental Airlines. The hunt down go down forward is Continentals bounteousness Pass(ages). At the core of this campaign is a renovation of the Continental One Pass. This existing general greenback mileage program has received high awards for guest contentment in the late nineties, but the current name carries no cross awareness. Each area of promotion, strategy to growing brand awareness, and tool used to increase ticket sales wall plug be a facet of the Continental Premium Pass(ages) of CPP value upgrade. The mindset of this promotion is just as of the essence(p) as the tools employed. In 50 years, 9-11 will be seen as a radar tar choose on the economic radar screen. Today, it is a large aberration.

besides as we can look bear at the breed market crash of 1929 as an incident with both a definitive beginning and ending point, the 9-11 attacks will in any case be viewed from this v antage point. This perspective will also p! ermeate the CPP campaign, as the company moves forward by linking todays outstanding punishment and reputation to that of 1999, 2000, and early 2001. The Company can no nightlong expect to build success by referring to carrying out in light of how we have recovered from 9-11. This... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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