Segementation Identification

Psychographic segmentation divides the food market into groups based on friendly class, aliveness-style and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases circulate reflect that persons characteristics and patterns of living. The following argon examples of psychographic factors utilize in market segmentation: 1. genial class : Is the single most utilize variable for research purposes, and divides the population into groups based on the crease of the Chief Income Earner (CIE), as such it can be seen as a socio-economic scale. In the UK, The National Readership Survey, provides the following standardised groupings. The socio-economic scale| 2.

| | companionable grade| | | Description of occupation| | | Example| | | | | A| | | graduate(prenominal) autobusial, administrative or professional| | | Company director| | | | | B| | | intermediate coachial, administrative or professional| | | Middle manager| | | | | C1| | | supervisory, clerical, junior administrative or professional| | | Bank disclose clerk| | | | | C2| | | skilled manual of arms workers| | | Plumber| | | | | D| | | semi- and unskilled manual workers| | | Labourer| | | | | E| | | state pensi hotshotrs with no other income, widows, routine and lowest grade earners| | | Unemployed| | | | 3.      prate to view more detailed breakdown of Social var. Scale 4. Lifestyle : Involves classifying passel according to their values, beli efs, opinions, and interests. There is no on! e standardised modus vivendi segmentation model, instead market research firms, and publicise agencies are constantly devising new categories, which will vanquish abet tar beget possible consumers of their clients products. One example of a life style classification model, is that developed by the publicize agency, green & Rubican, called Cross Cultural Consumer...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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