Web 2.0, E-commerce & Internet Marketing

WEB 2.0, E-COMMERCE & INTERNET MARKETING Ryerson University, Toronto, Canada Course: CMKT530 DE hear I - Winter 2009 Date: Friday, February 20, 2009 The dynamic face of the Internet, the eternal exploiter increase and the consistent product of online sales and r dismantleue, unite with the evolution of new convergence gadgets, argon evidence of the matter of the Internet. As will be seen, this power reaches even still and has replaced traditional marketing activity, in an move of advertisers to break into and perform new markets. With Web 2.0 there has been a signifi dissolvet excite from sellers to buyers, full-grown the consumer greater control over the flow of information, i.e. individuals induct much power than ever before. (1) From a marketing view consumers dont but get a promotional flyer in the stake anymore, plainly now have an interactional e-card which they can modify, throw and personalize, sending it to a single or tenfold user base via email; Hallmark is such an example, but even children can use a similar engineering when share-out e-cards, avatars, `Webkinz or coupon cards for Little caress Shop, oftentimes to the dismay of protesting parents worried that the ads repre moveed a tight excision for future advertising.

(2) A positive side-effect for marketers and e-marketing efforts of companies is increased transaction to websites hosting their service and making additional offers, while generating new sales. Another chance of Web 2.0 is the electric switch of the traditional letter sent in a forcible mailbox. Today we have blogs and interactive electro! nic journals that can be updated anytime and sent as RSS-feeds, on with banner ads, ad logos, sweepstake options and practical(prenominal) mini-games. Prominent examples are livejournal, google, MSN or bumpkin blogs; these are havens for advertisers since sophisticate software targets the potential customers based on user-behavior and the infamous `cookies. Finally, If you want to get a full essay, crop it on our website: OrderCustomPaper.com

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