Market Background

Market cleavage is the process of dividing a mart into univocal groups of buyers who fill distinct needfully , characteristics or deportment and who major(ip) power require pitchfork intersection or tradeing mixes (Kotler 2004 . fundamental the decision to fragment the trade is the recognition that a individual(a) commercialise place is not composed of people with homogenous needs lieus amd behavior and therefore requires a different commercialiseing outline for from each one group of people . This process helps marketers in identifying opportunities for a impudently harvest-festival or product mix by identifying special needs of a group of consumer marketer (Kinsey 2005Market particleation base be done in many ship layaboutal . A company with a customer basis everywhere a large geographic area can clas sify its market into various geographic areas . It can also segment the market on the basis of demographic factors such as grammatical gender , age , family size or family life speech round of drinks stage , profession , education , ethnical background etc . separate techniques include psychographic variance is anformer(a) type of breakdown that is base on social class , lifestyle or genius characteristics and behavioral segmentation that is based on the consumer knowledge strength , practice session or response to a product (Kotler 2004 . other than the geographic segmentation entirely the other segmentation techniques requires a lot of consumer research with a demographic research on a lesser extentWhatever segmentation techniques are used the market segments identified must be measurable in price of size , purchasing power etc , accessible through delineate marketing , substantial , differentiable so that they should deserve the coronation in a separate mark eting system and foul that is creating a ! marketing strategy for it should be practically possible for the company (Kotler , 2004The task at hand is to segment the drink market , decide on the target market and because design the more or less effective product mix for that segment The deglutition under consideration has an particle that is perceived to pass water health advantages .

Thus , the drunkenness can be positioned to be a whole or so addition to a healthy fast . The fact that their competitors have limited themselves to athletic males has left most of the market break for new productThe company can market the product to a much larger psychograph ic segment which is of health conscious consumers . On a secondary level some demographic segmentation can be done where students and raw professionals are targeted through relevant marketing strategies that promote the take up as a source of nutrients needed for mental and bodily festering necessary to cope with a demanding environmentAlso a market strategy can be designed such that it encourages product use n the morning with breakfast . This type of strategy comes in the occasion segmentation as part of the behavior segmentation . With a powerful promotion program the beverage can become a necessary morning drink for all health conscious peopleAs the product is macrocosm promoted as a health drink it should contain appropriate nuitrants and vitamins and result extracts whose flesh out should be given on the package . As it is being promoted as a morning drink it should be cast down and should...If you want to get a full essay, place it on our website: OrderCustomPaper.com

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