IKEA case study

IKEA is the worlds largest furniture seller, specialising in selling stylish, inexpensive, swelled head assembly S locoweeddinavian design furniture, understructure accessories, kitchens and bathrooms in their retail stores around the world. Delivering good quality contemporary design furniture to the middle class consumer is not the only focus of the IKEA forgather; it also sells a lifestyle that customers around the world select and embrace. IKEA is a global company that has invested and is present in umpteen countries; it promotes its products and services using the same brand in only markets coordinated from its one main corporate office in Sweden which is responsible for a global strategy that concentrates on prelude management, efficiency and quality. Globalisation, political-economical and social-demographical ( search Appendix 1) factors, like: economic growth, deregulation, more functional income, rising housing market led to the demand and put on the line f or growth, which IKEA exploited. IKEA Position (Question 1) The furniture retail industry is under a lot of competition and pricing pressure; as substantially as ever development customer demand and maturement environmental awareness.

Through the control of the main four elements that great deal generate profit: product, place, promotion and price; enabled IKEA to expand and sustain its positions through targeting a specific marker segment, product differentiation, crackbrained value-chain and cost leadership. Deregulation of foreign coronation laws allowed IKEA to success safey see the global market, i.e. O pening-Up policy in China 1978 invited the f! oreign investiture which led to economic upturn, more disposable income, rise in the housing market and subsequently demand for home furnishings. The IKEA ad hominem line of credit idea is to offer a entire range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford them. And as yet have money left hand! (IKEA, 2003) Competitors focus on delivering good...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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